Question 1
IntermediateBusiness Analysis Practice (Core Module) · External Environment Analysis
A multinational retail bank is planning to enter a new geographical market. The business analyst has been asked to evaluate the macro-environmental factors that could impact this strategic move, specifically focusing on incoming legislative changes, demographic shifts in the target country, and emerging fintech disruptions. Which technique is the MOST appropriate for this specific analysis?
Answer and explanation
Correct answer: D
PESTLE analysis evaluates Political, Economic, Socio-cultural, Technological, Legal, and Environmental factors. The scenario specifically mentions legislative changes (Legal), demographic shifts (Socio-cultural), and fintech disruptions (Technological), making PESTLE the optimal framework for macro-environmental analysis.
