Question 1
IntermediateIndustry Knowledge · Contact Center Metrics, KPIs, and Business Challenges
Universal Containers (UC) is experiencing high case volumes and low Customer Satisfaction (CSAT) scores. The VP of Service wants to implement a strategy that reduces agent workload while simultaneously improving customer experience by providing immediate answers. UC has a robust repository of documented procedures but they are currently only available to agents. Which strategy should the consultant recommend to best meet these objectives?
Answer and explanation
Correct answer: C
Exposing the existing robust repository of procedures via a public Knowledge Base allows customers to self-serve, directly addressing the 'immediate answers' requirement and reducing case volume (Deflection), which lowers agent workload. This is a primary strategy for improving CSAT while reducing cost.
