CIW Ecommerce Services SpecialistPractice Test

Establish key performance indicators (KPIs) to improve products and customer satisfaction through analysis of social media, sales, and other user trends.

Identify components of an agile supply chain.

Collaborate with appropriate stakeholders to ensure as successful rollout of ecommerce Websites.

Create strategic business policies, including intellectual property, user privacy, returns, incident response, and data security.

Determine appropriate customer service strategies, including communication methods (phone, chat, email).

Develop digital retail algorithms to maximize customer interaction.

Create payment resolution solutions for customers for failed payments.

Define strategy and develop ecommerce solution for subscription services (content streaming, monthly deliveries, etc.).

Define the principle characteristics of a digital native brand.

Establish Content Standards of Performance.

Improve product and service satisfaction.

Identify unique challenges and strategies for conducting ecommerce in specialty organizations (charities, business startups, venture capital investment funds).

Define Secure Electronic Transactions (SET).

Implement business policies to ensure user privacy, site security, and data security.

Identify common security threats for ecommerce sites.

Identify sensitive data that requires secure handling.

Select appropriate encryption methods for ecommerce transactions.

Identify and respond to the signs of a security attack on an ecommerce site.

Identify appropriate security certificate authorities.

Determine if two factor authentication (2FA) is needed for an ecommerce site.

Implement SET in an ecommerce site.

Distinguish between common B2B Web services (including buy-side, sell-side, trading associate agreement, and marketplace applications).

Select appropriate ecommerce frameworks, including development tools and packages for B2B and B2C environments.

Select appropriate hosting services for ecommerce sites.

Define Open Buying on the Internet (OBI).

Define Electronic Data Interchange (EDI).

Define Open Trading Protocol (OTP).

Integrate an ecommerce site with internal or external systems, including inventory management, order fulfillment and accounting systems.

Create chat support or phone support for customers.

Design and develop product pages.

Integrate an ecommerce site to mobile applications.

Optimize ecommerce sites for mobile devices.

Test an ecommerce site for functionality.

Perform cross-browser testing on Website pages.

Publish a new ecommerce site.

Optimize for voice searches.

Integrate payment transactions, including support for various payment options (credit cards, debit cards, PayPal, Zelle, Stripe, Venmo, cryptocurrencies, ACH, online payment systems, etc.).

Select appropriate payment gateways to process transactions from an ecommerce site.

Configure subscription services, including automatic renewals, secure storage of payment information.

Identify best practices for fraud prevention in an ecommerce site.

Implement support for multiple currencies and process currency conversions.

Define a strategy for organizing a product catalog for an ecommerce site.

Gather information about products including text, images, sizes, colors, categories, etc.

Create and maintain a product catalog for an ecommerce site.

Review and incorporate customers' product reviews in product information.

Identify best practices for shop cart rules, order fulfillment, order abandonment, returns, etc.

Implement inventory management strategies for ecommerce sites.

Implement customer service procedures for resolution of customer complaints, returns, reports of defective or incorrect products.

Integrate shipping options for orders.

Create product wishlist strategy for customers.

Determine marketing goals and business trends for an ecommerce site.

Create advertising campaigns, including internal and external advertising such as Google ads, social media posts, etc.

Create promotional campaigns for specific products for giving discounts to customers to drive sales.

Determine how to support and protect a brand within an ecommerce site.

Develop policy and strategies for promotions, limited time sales, deals and discounts on selected products.

Identify the growth drivers and barriers that may affect an ecommerce site.

Maintain best practices for Search Engine Optimization (SEO).

Maximize performance by using data mining business analytics to adjust campaigns.

Analyze user behavior to ensure ecommerce sites are developed to maximize the customer experience.

Use logs to monitor trends and ecommerce site performance.

Analyze marketing expenses to maximize budget performance.

Assess copyright, trademark, and patent issues that may affect an ecommerce site.

Determine if intellectual property, privacy or confidentiality issues affect an ecommerce site.

Identify legal issues involved with conducting business via ecommerce.

Analyze taxation issues that may affect an ecommerce site.