Adobe Marketo Engage Architect Master Free Sample Questions

Project Leadership and Change Management · Change Management and Enablement

1. A

   Implement a phased rollout where regional teams retain 'Clone and Launch' capabilities using CoE-approved templates, while the CoE manages data and strategy.

2. B

   Allow regional teams to continue their current processes but implement a weekly audit meeting to review errors.

3. C

   Create separate Marketo instances for each region to ensure they cannot impact the global data structure.

4. D

   Revoke all regional access immediately and require all requests to go through a ticketing system managed by the CoE.

Marketo Data Architecture Design · Integration Types and Selection

1. A

   Use a middleware to aggregate webinar data into a CSV and import it into Marketo nightly.

2. B

   Poll the webinar platform's API every 5 minutes from Marketo using a webhook to retrieve attendee details.

3. C

   Create a custom object in Marketo and use the Marketo SOAP API to write attendee records individually.

4. D

   Configure the webinar platform to push attendance data via Webhook to a Marketo trigger campaign as events occur.

Marketo Data Architecture Design · Technology Integration Impact Assessment

1. A

   Create a single text field in Marketo and concatenate all product names into it.

2. B

   Create separate custom fields for 'Product 1', 'Product 2', etc., on the Person object.

3. C

   Map the CRM related list to a Marketo Custom Object and use 'Has Custom Object' filters for segmentation.

4. D

   Use a Smart List to query the CRM directly via the flow step 'Call CRM'.

Marketo Campaign Architecture Design · Implementation Review and Analysis

1. A

   Consolidate all status updates into a single 'Traffic Cop' operational program that processes status changes sequentially.

2. B

   Add a 'Wait' step of 5 minutes to the beginning of every smart campaign.

3. C

   Increase the priority of the campaigns that set the 'MQL' status.

4. D

   Change all trigger campaigns to batch campaigns running nightly.

Advanced Marketo Governance · Workspaces and Partitions

1. A

   Implement Workspaces for each region to control assets. Implement Person Partitions based on 'Country' to control lead visibility. Assign users to specific Workspaces and Partitions.

2. B

   Use Folder Permissions to restrict asset access. Use Smart Lists to filter leads for each region.

3. C

   Create separate User Roles for each region. Use Workspaces to separate leads.

4. D

   Implement Person Partitions for assets and Workspaces for leads.

Marketo Campaign Architecture Design · Lead Scoring Mechanisms

1. A

   Create a batch campaign running nightly that reduces the Behavior Score by 10% if there has been no activity in the last 30 days.

2. B

   Configure the 'Demographic Score' field to automatically expire.

3. C

   Rely on the CRM to overwrite the score based on sales activity.

4. D

   Use a trigger campaign that resets the score to 0 after 30 days.