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AD0-E563 Exam Topics and Domains
AD0-E563 is organized into 5 weighted domains. Expect to work with Marketo Engage Admin, Marketo Engage, Marketo Engage Smart Campaigns, Marketo Engage Analytics, and more.
Project Leadership and Change Management
Stakeholder Identification
Given a case study, identify the most common stakeholders involved in Marketo Engage projects
Project Scoping and Resource Planning
Evaluate a set of requirements and recommend project boundaries, budget, resources, and scope
Change Management and Enablement
Given a change to a new process, determine enablement needs and develop an efficient enablement rollout plan
Audit and Prioritization
Evaluate an audit and recommend priorities and timeline
Marketo Data Architecture Design
Technology Integration Impact Assessment
Given a scenario, evaluate the impact and requirements to incorporate new technology to the instance
Integration Types and Selection
Identify the different types of integrations and when to use them
Campaign-Level Data Capture
Evaluate a request to capture data at the campaign level
Marketo Campaign Architecture Design
Lead Qualification and Lifecycle Design
Gather requirements/needs and recommend lead qualification and lifecycle design
Implementation Review and Analysis
Review an existing implementation and provide findings
Lead Scoring Mechanisms
Given a specific business need, identify the appropriate scoring mechanisms
Campaign Execution Scalability
Review an existing implementation, and recommend actions to scale campaign execution
Lead Routing Architecture
Outline an operational procedure for lead routing
Lifecycle Impact Analysis
Given a scenario, outline various stages in the person lifecycle impacted by proposed changes/requirements
Campaign Logic Design
Appraise a set of requirements and recommend an approach to campaign logic
Reporting and Attribution
Reporting for Online Advertising and Content
Given an online advertising or organic social or content, recommend an approach for reporting
Lifecycle Change Tracking
Illustrate how to validate Marketo reporting is tracking lifecycle changes
Multi-Channel Attribution
Identify how to track multi-channel attribution to evaluate ROI
Attribution Model Evaluation
Identify and describe the pros and cons of different attribution models
Channel, Program, and Tag Configuration for Reporting
Given a business requirement, describe the effects of channel, program, tags set up and associated reporting/analytics
Advanced Marketo Governance
Management and Governance Improvement
Given a scenario, identify appropriate steps to improve management or governance
Data Schema Design
Given a set of requirements, recommend an efficient data schema
Privacy, Compliance, and PII Protection
Evaluate a customer's implementation and recommend actions to maintain integrity of PII data in the instance with regards to privacy and compliance
User Management
Evaluate a Marketo implementation and recommend actions to improve user management
Security and Risk Assessment
Gather information for a risk assessment and recommend security practices regarding assets and integrations
Workspaces and Partitions
Recommend when workspaces and partitions should be applied in a given scenario
How do I earn this certification?
Passing AD0-E563 earns the Adobe Certified Master - Marketo Engage Architect certification. It sits in the Adobe Marketo Engage track.
- AD0-E559 - Adobe Marketo Engage Business Practitioner Expert Expert-level certification for those not yet ready for the Master-level Architect exam
- AD0-E606 - Adobe Journey Optimizer Developer Expert Complementary certification for marketing automation architects expanding into customer journey orchestration
- AD0-E208 - Adobe Analytics Business Practitioner ExpertComplementary analytics certification for architects working across the Adobe Experience Cloud
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What's changed on this exam?
- ACTIVE
- Last content update: 2025-08-01
- Announcement date: 2025-08-01
- Marketo Engage AI Content Accelerator Current AI-powered email content generation is becoming part of the architecture design conversation for enterprise implementations • Release date: 2025-09-01
- Dynamic Chat AI Current AI-powered conversational marketing now directly updates lead profiles and triggers campaigns, impacting campaign architecture design • Release date: 2025-06-01
- Marketo Engage REST API (SOAP API deprecated) REST v1 SOAP API deprecation on March 31, 2026 makes REST API architecture a critical exam topic • Release date: 2026-03-31
- Interactive Webinars Current New event-based marketing capabilities that affect campaign architecture design and reporting/attribution • Release date: 2025-06-01
Who should take this exam?
- 3-5 years of experience with Marketo Engage at an architect or senior consultant level
- Prior certification as Adobe Certified Expert - Marketo Engage Business Practitioner (AD0-E559) is strongly recommended
- Experience leading Marketo Engage implementations across multiple organizations
- Deep understanding of CRM integrations (Salesforce, Microsoft Dynamics)
- Experience with marketing automation strategy and architecture design
- Familiarity with data privacy regulations (GDPR, CCPA)
- Understanding of revenue attribution and lifecycle modeling
Related practice tests
- AD0-E207Adobe Analytics Architect Master
- AD0-E208Adobe Analytics Business Practitioner Expert
- AD0-E212Adobe Analytics Business Practitioner Professional
- AD0-E213Adobe Analytics Developer Professional
- AD0-E327Adobe Campaign Classic Business Practitioner Expert