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AD0-E208 Exam Topics and Domains
AD0-E208 is organized into 5 weighted domains. Expect to work with Analysis Workspace, Data Warehouse, Admin Console, Adobe Analytics, and more.
Business Analysis
Business Need Identification and Reporting Strategy
Given a business need/question, identify the most appropriate reporting strategy to perform an analysis
Data Analysis and Business Question Resolution
Analyze data to answer business questions and recommend new optimization hypotheses
Conversion Funnel Identification
Identify conversion funnels
Solution Design Reference (SDR) Interpretation
Demonstrate Solution Design Reference (SDR) to determine what data is available in reports
Report Data Analysis and Conclusions
Analyze report data to summarize and draw conclusions
Outlier and Anomaly Investigation
Investigate outliers and anomalies in reports
Reporting and Dashboarding for Projects
Reporting Tool Selection
Consider the advantages of using a reporting tool based on a given scenario
Fallout and Flow Visualization
Compare fallout and flow visualization and appropriate variable types for reporting
Project Scheduling and Data Warehouse
Apply the process to schedule Projects and Data Warehouse
Project and Dashboard Sharing
Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups
Alert Configuration
Apply the process to set Alerts
Dimension and Component Lookup
Apply the process to lookup the dimensions/components
Visualization Creation
Apply the process to create a visualization
Appropriate Item Selection
Given a scenario, determine the appropriate item to use
Mobile Scorecard Creation
Apply the process to create, configure, and use mobile scorecards
Segmentation and Calculated Metrics
Segment Development and Configuration
Determine how to develop and configure segments
Segment Sharing
Apply the process to share segments with others in the organization
Segment Comparison
Compare segments
Segment Application to Projects and Components
Apply segments to Projects and Components
Calculated and Segmented Metrics
Apply the process to generate calculated and/or segmented metrics
General Tool Knowledge and Troubleshooting
Report Analysis and Data Quality
Analyze reports and identify data quality issues
Dimensions and Parameters
Define different types of dimensions and parameters existing in Adobe Analytics (eVars, props and events)
Data Import and Export
Determine how to bring data in and out of Adobe Analytics
Marketing URL Analysis
Identify information from marketing URLs
Administration
Marketing Channel Configuration
Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
Classification Importer and Rule Builder
Apply the process to configure Classification Importer and Rule Builder
Virtual Report Suite Configuration
Apply the process to configure a virtual report suite based upon an existing segment
Data Feed Management
Use the Data Feed Manager Admin UI
Data Governance
Understanding of data governance
How do I earn this certification?
Passing AD0-E208 earns the Adobe Certified Expert - Adobe Analytics Business Practitioner certification. It sits in the Adobe Analytics track.
- AD0-E209 - Adobe Analytics Developer Expert Technical implementation skills complement business analytics expertise
- AD0-E134 - Adobe Experience Platform Technical Foundations Broadens expertise into the Adobe Experience Platform ecosystem
- AD0-E559 - Adobe Marketo Engage Business Practitioner Expert Complementary marketing automation skills for full-stack digital marketing expertise
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How to study for this exam?
The most effective way to prepare for AD0-E208 is by using the PlanetCert Simulator to practice questions and review detailed explanations.
What's changed on this exam?
- ACTIVE
- Last content update: 2026
- Analysis Workspace Current Primary reporting tool tested in 2026 exam; legacy Reports & Analytics questions reduced
- Adobe Analytics Dashboards (Mobile Scorecards) Current Tested in Section 2 (Reporting and Dashboarding) - scorecard creation and configuration
- Segment IQ / Segment Comparison Current Tested in Section 3 (Segmentation) - segment comparison and statistical analysis
Who should take this exam?
- 1-3 years of hands-on experience with Adobe Analytics
- Experience as a digital marketer, business analyst, or business consultant
- Ability to translate business requirements into KPIs
- Familiarity with Adobe Experience Cloud ecosystem
Related practice tests
- AD0-E207Adobe Analytics Architect Master
- AD0-E212Adobe Analytics Business Practitioner Professional
- AD0-E213Adobe Analytics Developer Professional
- AD0-E327Adobe Campaign Classic Business Practitioner Expert
- AD0-E329Adobe Campaign Classic Business Practitioner Professional