AD0-E212 Verified 2026 Edition

Adobe Analytics Business Practitioner Professional Practice Test

AD0-E212 is Adobe's Professional-level Business Practitioner certification for Adobe Analytics, the entry point into Adobe's Analytics practitioner track. The practice test is built around identifying reporting strategies and analyzing data, visualization and scheduling, segment development, and troubleshooting dimensions and data exports. It leads toward the Expert-level AD0-E208 exam.

135 Total Questions
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Exam Information

Official specifications published by Adobe

Exam Format

100 min
50
31/50 (62%)
Professional

Registration

$125 USD
Online Proctored (easyProctor) or online proctoring
English

Validity

2 years
Pass renewal modules (approximately 15 minutes each, two modules required); Renewal is free of charge; Renewal extends certification for an additional 2 years

AD0-E212 Exam Topics and Domains

AD0-E212 is organized into 4 weighted domains. Expect to work with Analysis Workspace, Freeform Tables, Adobe Analysis Workspace, Adobe Analytics Admin Console, and more.

1

Business Analysis

34%

Identify Appropriate Reporting Strategies

Identifying the Most Appropriate Reporting Strategy for a Business Need

Given a business need/question, identify an appropriate reporting strategy to perform an analysis

Analyze Data to Answer Business Questions

Data Analysis and Business Question Resolution

Analyze data to answer business questions

Conversion Funnels

Understanding Conversion Funnels as a Concept for Business Analysis

Identify conversion funnels (as a concept to understand business analysis)

Solution Design Reference (SDR)

Consulting the SDR to Determine Available Data

Consult the Solution Design Reference (SDR) to determine what data is available in reports

Data Summarization and Conclusions

Analyzing Report Data to Summarize and Draw Conclusions

Analyze report data to summarize and draw conclusions

Outliers and Anomalies

Recognizing Outliers and Anomalies in Reports

Recognize outliers and anomalies in reports

2

Reporting and Dashboarding for Projects

38%

Visualization Selection

Choosing Appropriate Visualizations Based on Scenarios

Consider the advantages of using specific visualizations based on a given scenario

Fallout and Flow Visualization

Comparing Fallout and Flow Visualizations

Compare fallout and flow visualization

Scheduling and Sharing Projects

Scheduling and Sharing Projects for Different Users and Groups

Apply the process to schedule and share Projects for different users and/or groups

Dimensions, Metrics, Date Ranges, and Segments

Looking Up and Combining Components

Apply the process to look up and combine dimensions, metrics, date ranges, and segments

Creating Visualizations

Building Visualizations in Analysis Workspace

Apply the process to create a visualization

Appropriate Item Usage

Determining Appropriate Items for Given Scenarios

Given a scenario, determine the appropriate item to use

Marketing Campaign Performance Reporting

Reporting on Marketing Campaign Performance

Report on marketing campaign performance

3

Segmentation and Calculated Metrics

19%

Segment Development and Configuration

Developing and Configuring Basic Segments Using Best Practices

Determine how to develop and configure basic segments using best practices

Segment Sharing

Sharing Segments with Others in the Organization

Apply the process to share segments with others in the organization

Applying Segments

Applying Segments to Projects and Components

Apply segments to Projects and Components

Calculated and Segmented Metrics

Generating Basic Calculated and Segmented Metrics

Apply the process to generate basic calculated and/or segmented metrics

4

General Tool Knowledge and Troubleshooting

9%

Dimensions and Parameters

Understanding Different Types of Dimensions and Parameters

Understand different types of dimensions and parameters existing in Adobe Analytics (eVars, props, and events)

Data Export

Exporting Data from Adobe Analytics

Determine how to export data from Adobe Analytics

How do I earn this certification?

Passing AD0-E212 earns the Adobe Certified Professional - Adobe Analytics Business Practitioner certification. It sits in the Adobe Analytics track.

Current Level Exams
Alternative Paths
  • AD0-E134 - Adobe Experience Platform Technical Foundations Foundation for cross-platform Adobe Experience Cloud skills
  • AD0-E502 - Adobe Customer Journey Analytics Business Practitioner Expert Next-generation analytics platform from Adobe, complementary to Adobe Analytics skills

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How to study for this exam?

The most effective way to prepare for AD0-E212 is by using the PlanetCert Simulator to practice questions and review detailed explanations.

What's changed on this exam?

Current Status
ACTIVE
Updates
  • Analysis Workspace Current Primary tool tested on the AD0-E212 exam; continuous UI updates from Adobe
  • Adobe Analytics Dashboards (Mobile Scorecards) Current Mobile reporting capability tested in the Reporting and Dashboarding domain

Who should take this exam?

  • Minimum 3 months of experience in Adobe Analytics
  • Basic familiarity with digital analytics metrics and dimensions
  • Ability to use Analytics to build reports and answer business questions
  • Understanding of basic digital analytics concepts like segmentation and report building
  • Experience with digital analytics in a marketing technology context

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