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AD0-E212 Exam Topics and Domains
AD0-E212 is organized into 4 weighted domains. Expect to work with Analysis Workspace, Freeform Tables, Adobe Analysis Workspace, Adobe Analytics Admin Console, and more.
Business Analysis
Identify Appropriate Reporting Strategies
Given a business need/question, identify an appropriate reporting strategy to perform an analysis
Analyze Data to Answer Business Questions
Analyze data to answer business questions
Conversion Funnels
Identify conversion funnels (as a concept to understand business analysis)
Solution Design Reference (SDR)
Consult the Solution Design Reference (SDR) to determine what data is available in reports
Data Summarization and Conclusions
Analyze report data to summarize and draw conclusions
Outliers and Anomalies
Recognize outliers and anomalies in reports
Reporting and Dashboarding for Projects
Visualization Selection
Consider the advantages of using specific visualizations based on a given scenario
Fallout and Flow Visualization
Compare fallout and flow visualization
Scheduling and Sharing Projects
Apply the process to schedule and share Projects for different users and/or groups
Dimensions, Metrics, Date Ranges, and Segments
Apply the process to look up and combine dimensions, metrics, date ranges, and segments
Creating Visualizations
Apply the process to create a visualization
Appropriate Item Usage
Given a scenario, determine the appropriate item to use
Marketing Campaign Performance Reporting
Report on marketing campaign performance
Segmentation and Calculated Metrics
Segment Development and Configuration
Determine how to develop and configure basic segments using best practices
Segment Sharing
Apply the process to share segments with others in the organization
Applying Segments
Apply segments to Projects and Components
Calculated and Segmented Metrics
Apply the process to generate basic calculated and/or segmented metrics
General Tool Knowledge and Troubleshooting
Dimensions and Parameters
Understand different types of dimensions and parameters existing in Adobe Analytics (eVars, props, and events)
Data Export
Determine how to export data from Adobe Analytics
How do I earn this certification?
Passing AD0-E212 earns the Adobe Certified Professional - Adobe Analytics Business Practitioner certification. It sits in the Adobe Analytics track.
- AD0-E213 - Adobe Analytics Developer Professional
- AD0-E608 - Adobe Analytics Data Analyst Professional
- AD0-E208 - Adobe Analytics Business Practitioner Expert
- AD0-E209 - Adobe Analytics Developer Expert
- AD0-E207 - Adobe Analytics Architect Master
- AD0-E134 - Adobe Experience Platform Technical Foundations Foundation for cross-platform Adobe Experience Cloud skills
- AD0-E502 - Adobe Customer Journey Analytics Business Practitioner Expert Next-generation analytics platform from Adobe, complementary to Adobe Analytics skills
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How to study for this exam?
The most effective way to prepare for AD0-E212 is by using the PlanetCert Simulator to practice questions and review detailed explanations.
What's changed on this exam?
- Analysis Workspace Current Primary tool tested on the AD0-E212 exam; continuous UI updates from Adobe
- Adobe Analytics Dashboards (Mobile Scorecards) Current Mobile reporting capability tested in the Reporting and Dashboarding domain
Who should take this exam?
- Minimum 3 months of experience in Adobe Analytics
- Basic familiarity with digital analytics metrics and dimensions
- Ability to use Analytics to build reports and answer business questions
- Understanding of basic digital analytics concepts like segmentation and report building
- Experience with digital analytics in a marketing technology context
Related practice tests
- AD0-E207Adobe Analytics Architect Master
- AD0-E208Adobe Analytics Business Practitioner Expert
- AD0-E213Adobe Analytics Developer Professional
- AD0-E327Adobe Campaign Classic Business Practitioner Expert
- AD0-E329Adobe Campaign Classic Business Practitioner Professional