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AD0-E329 Verified 2026 Edition

Adobe Campaign Classic Business Practitioner Professional Practice Test

AD0-E329 is Adobe's Professional-level Business Practitioner certification for Adobe Campaign Classic. The practice test works through building campaigns and delivery templates, workflow activities, data targeting and reconciliation, delivery configuration, and reporting. It leads toward the Expert-level AD0-E327 exam in the same practitioner track.

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Exam Information

Official specifications published by Adobe

Exam Format

100 min
50
32/50 (64%)
Professional

Registration

$125 USD
Online Proctored (easyProctor) or online proctoring
English

Validity

2 years
Pass two short renewal modules (approximately 15 minutes each) at no cost; Automatic renewal for two years upon completion of renewal modules

AD0-E329 Exam Topics and Domains

AD0-E329 is organized into 5 weighted domains. Expect to work with Adobe Campaign Classic Delivery Engine, Adobe Campaign Classic Scheduler, Adobe Campaign Classic Targeting Engine, Adobe Campaign Classic Workflow Engine, and more.

1

Build a Campaign

29%

Digital Marketing Concepts and Objectives

Recognize different Digital Marketing concepts and objectives

Recognize the different Digital Marketing concepts and objectives

Tool Features and Interface Structure

Key tool features and structure in relation to the interface

Identify and define key tool features and structure, in relation to the interface

Delivery Templates and Subdomains

Appropriate delivery template with subdomain for business requirements

Determine the appropriate delivery template with subdomain to use given Business Requirements

Delivery Preparation and Personalization

Delivery preparation or personalization requirements

Identify the appropriate delivery preparation or personalization requirements given Business Requirements

Target Audience and Profile Analysis

Target audience among profiles and expected outcome analysis

Determine the correct target audience among profiles and analyze the results of the expected outcomes

Campaign Approval Settings

Campaign approval settings and workflows

Recommend and apply the correct campaign approval settings

Campaign Scheduling

Scheduling based on campaign requirements

Determine scheduling based on campaign requirements

Delivery Results and Output

Location of delivery results or output

Recognize where to locate delivery results or output

Error and Warning Types

Different error and warning types at delivery, campaign, and workflow level

Differentiate between different error and warning types (delivery, campaign, and workflow level)

2

Workflow Management and Platform Capabilities

16%

Workflow Activity Selection

Selecting appropriate workflow activities for scenarios

Given a scenario, determine which workflow activities should be selected

Campaign vs. Technical Workflows

Differentiating campaign and technical workflows

Differentiate between campaign and technical workflows

Workflow Solutions for Specific Situations

Optimal workflow solutions for continuous, wait, recurring, and abort situations

Given a scenario, determine which workflow solution is optimal for continuous, waits, recurring, aborts situations

Campaign V8 New Capabilities

New capabilities and features of Campaign V8 compared to previous versions

Identify the new capabilities and features of Campaign V8 compared to previous versions

3

Data Operations

20%

Column Modification in Views

Modify columns within a view to test data/output

Determine how to modify columns within a view to test data/output

Targeting Activities (Union, Intersection, Exclusion, Split)

Purposes of union, intersection, exclusion, and split workflow targeting activities

Describe the purposes of the union, intersection, exclusion, and split workflow targeting activities

Data Reconciliation, Complement, Deduplication, and Import

Methods to reconcile data, generate complement, deduplicate, and import data

Determine the appropriate method to reconcile data, generate a complement, deduplicate, and import data

Data Enrichment Rules

Data enrichment rule selection for scenarios

Given a scenario, identify which data enrichment rule should be used

Audience Segmentation and Storage

Segmenting audiences and storing as lists and cells

Given a scenario, determine how to segment an audience and store as a list and cells

Data Export to Destinations

Best method to export data to destinations by configuring them

Given a scenario, determine the best method to export data to destinations by configuring them

4

Delivery Configuration

28%

Delivery Type Selection

Determine the correct delivery type for scenarios

Given a scenario, determine the correct delivery type

Template Creation from Business Requirements

Creating templates from business requirements

Given business requirements, determine how to create templates

Delivery Properties

Correct delivery properties for business requirements

Given business requirements, determine the correct delivery properties

OOTB Personalization Options

OOTB personalization options for deliveries

Identify and apply OOTB personalization options available for a delivery (link to mirror page, greeting, un-sub link)

Typology Rules

Appropriate typology rules (control, filtering, pressure, capacity)

Given a scenario, determine the appropriate typology rule (control, filtering, pressure, capacity)

Recipient Exclusion and Delivery Diagnostics

Causes of recipient exclusion and delivery diagnostics

Identify the cause of a recipients' exclusion of a delivery in the log and check delivery diagnostics

Delivery Content Testing

Testing delivery content and personalization

Indicate where/how to test delivery content and personalization

Delivery States and Actions

Delivery states during processing and applying actions

Differentiate among the various delivery states that occur during processing and apply actions

5

Administration and Reporting

7%

Common OOTB Reports

Identifying and accessing common OOTB reports

Identify common OOTB reports and where to access them

OOTB Report Selection

Determining which OOTB report meets reporting requirements

Determine which OOTB report is needed based on reporting requirements

Descriptive Analysis Functionality

Descriptive Analysis inside Adobe Campaign

Identify the Descriptive Analysis functionality inside Adobe Campaign

Authorizations and Access Control

Applying authorizations to limit or allow access to Campaign objects

Given a scenario, apply the right authorizations to limit/allow access to Campaign objects

How do I earn this certification?

Passing AD0-E329 earns the Adobe Certified Professional - Adobe Campaign Classic Business Practitioner certification. It sits in the Adobe Campaign Classic track.

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How to study for this exam?

The most effective way to prepare for AD0-E329 is by using the PlanetCert Simulator to practice questions and review detailed explanations.

What's changed on this exam?

Current Status
  • ACTIVE
  • Last content update: 2023-12-05
Updates
  • Adobe Campaign V8 8.x V8-specific questions included in AD0-E329 covering high-frequency workflows, FFDA, and cloud-native capabilities
  • Adobe Campaign Classic v7 7.x Core platform for the majority of exam content including campaign creation, workflows, data operations, and delivery management

Who should take this exam?

This exam is typically taken by Business Consultant and Business Analyst.

  • At least one year of foundational Campaign software experience
  • Ability to run queries and work with basic relational databases
  • Understanding of Adobe Campaign toolkit and business workflow integration
  • Proficiency in audience segmentation and targeting strategies
  • Experience in testing and sending deliveries
  • Hands-on experience setting up cross-channel personalized workflows
  • Experience analyzing logs and errors
  • General knowledge of digital marketing concepts and tactics
  • Basic HTML knowledge for personalization
  • Understanding of campaign automation, metrics, and subscription management
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Common Questions

What is the Adobe AD0-E329 exam?
The Adobe AD0-E329 exam is the Adobe Campaign Classic Business Practitioner Professional certification exam. It validates your ability to use Adobe Campaign Classic for managing email marketing campaigns, audience segmentation, workflow management, delivery configuration, and reporting. Passing this exam earns you the Adobe Certified Professional - Adobe Campaign Classic Business Practitioner credential.
How many questions are on the AD0-E329 exam and what is the passing score?
The AD0-E329 exam contains 50 questions that must be completed within 100 minutes (1 hour and 40 minutes). The passing score is 32 out of 50, which equals 64%. The exam is delivered online with proctoring through the easyProctor platform.
How much does the Adobe AD0-E329 exam cost?
The Adobe AD0-E329 exam costs $125 USD globally and $95 in India. There is an additional $10 fee if you schedule within 24 hours, and a $5 fee if you reschedule within 24 hours of your appointment time. Canceling less than 24 hours before your appointment results in forfeiting your voucher.
What topics are covered on the AD0-E329 exam?
The AD0-E329 exam covers five main domains: Build a Campaign (29%), Delivery Configuration (28%), Data Operations (20%), Workflow Management and Platform Capabilities (16%), and Administration and Reporting (7%). Key topics include campaign creation, delivery templates, personalization, typology rules, workflow activities, data operations like union/intersection/exclusion/split, OOTB reports, and access management.
What experience do I need before taking the AD0-E329 exam?
Adobe recommends a minimum of one year of foundational Adobe Campaign Classic software experience. You should have hands-on experience with campaign automation, workflows, audience segmentation, query execution, and basic relational databases. Experience with testing and sending deliveries, analyzing logs and errors, and understanding digital marketing concepts is also recommended.
How do I renew my Adobe Campaign Classic Business Practitioner Professional certification?
Adobe certifications can be renewed automatically for two years at no cost by passing two short renewal modules, each approximately 15 minutes long. You should check your renewal status at certification.adobe.com/user/renewals. The renewal process is designed to verify your continued knowledge of Adobe Campaign Classic without requiring you to retake the full exam.
What is the difference between AD0-E329 (Professional) and AD0-E327 (Expert) for Adobe Campaign Classic?
The AD0-E329 is the Professional-level certification requiring 0-12 months of experience, while the AD0-E327 is the Expert-level Business Practitioner certification requiring 1-3 years of experience. The Professional exam (AD0-E329) costs $125 and focuses on foundational Campaign Classic skills, whereas the Expert exam (AD0-E327) tests deeper, more advanced knowledge of campaign management, complex workflows, and strategic marketing operations.
What are the key differences tested between Adobe Campaign Classic V7 and V8?
The AD0-E329 exam includes questions on Campaign V8's new capabilities compared to previous versions. Key V8 enhancements include high-frequency workflow execution, Snowflake FFDA (Full Federated Data Access) integration for large-scale data handling, enhanced multi-instance support, cloud-native architecture improvements, and Web UI enhancements. Candidates should understand what is new in V8 while maintaining solid V7 knowledge.
Is the AD0-E329 exam proctored and how does the proctoring work?
Yes, the AD0-E329 exam is online proctored using the easyProctor platform. You must download the Process Tracker software, allow microphone and camera access, present a valid photo ID, complete a room video scan, and share your entire screen. You are monitored by both AI and human proctors. Closing the browser, ending screen share, or covering your camera will terminate the exam.
What are typology rules in Adobe Campaign Classic and how are they tested on the exam?
Typology rules in Adobe Campaign Classic are automated rules applied to deliveries for quality control and compliance. The exam tests your knowledge of four types: Control rules (validate message content and formatting), Filtering rules (exclude recipients based on criteria), Pressure rules (manage marketing fatigue by controlling communication frequency), and Capacity rules (limit delivery volume per time period). Understanding when to apply each rule type is a key exam objective under the Deli

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