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Exam Information
Official specifications published by Adobe
Exam Format
100 min
50
29/50 (58%)
Expert
Registration
$225 USD
Online proctored (Meazure Learning / Guardian Browser) or online proctoring
Validity
2 years
Pass two short renewal modules (approximately 15 minutes each) at no cost; Renewal process is being updated by Adobe - check certification.adobe.com for latest details
AD0-E327 Exam Topics and Domains
AD0-E327 is organized into 6 weighted domains. Expect to work with Adobe Campaign Classic v7, Adobe Campaign Control Panel, Campaign console, Campaign database, and more.
1
Campaign Management
20%
Apply best practices to build a campaign
Campaign creation and configurationCampaign execution best practices
- Apply best practices to build a campaign from scratch
- Understand campaign lifecycle management
- Configure campaign properties and execution settings
Determine the correct campaign template
Campaign template selection
- Given a scenario, determine the correct campaign template to use
- Understand the differences between campaign template types
- Configure templates for specific campaign needs
Explain the importance of typologies
Typology rules and application
- Explain the purpose and importance of typologies in Campaign Classic
- Differentiate between filtering, pressure, and control typology rules
- Understand how typology rules affect campaign deliveries
Describe target mappings
Target mapping configuration
- Describe the concept and function of target mappings
- Understand how target mappings relate to data schemas
- Configure target mappings for different delivery scenarios
Explain how to configure web apps and web forms
Web application and form configuration
- Explain how to configure web applications in Campaign Classic
- Create and configure web forms for data collection
- Understand the web application module capabilities
2
Workflow Management
22%
Evaluate campaign requirements and recommend course of action
Workflow requirement analysis
- Evaluate a given set of campaign requirements and recommend the course of action
- Assess workflow complexity and choose appropriate design patterns
Analyze workflow errors
Workflow error diagnosis and resolution
- Given a scenario, analyze workflow errors and identify root causes
- Understand the impact of paused workflows on the Campaign instance
- Apply troubleshooting techniques to resolve workflow issues
Determine the correct design of a marketing workflow
Marketing workflow design
- Given a set of campaign requirements, determine the correct design of a marketing workflow
- Select appropriate targeting, flow control, and action activities
- Design efficient workflow architectures
Apply recommended practices in executing workflows
Workflow execution best practices
- Apply recommended practices in executing workflows
- Monitor and supervise workflow execution
- Optimize workflow performance and reliability
3
Data Management
24%
Explain core concepts of relational databases
Relational database fundamentals
- Explain the core concepts of relational databases
- Understand Campaign Classic data model and schema structure
Determine different sources of data a workflow can access
Workflow data source types
- Determine the different sources of data that a workflow can access
- Understand FDA and data integration methods
Identify the correct method to export data
Data export methods
- Identify the correct method to export data from Campaign Classic
- Configure data extraction activities in workflows
Determine the data investigation method to use
Data investigation techniques
- Given a scenario, determine the data investigation method to use
- Apply data aggregation techniques for analysis
Apply best practices to create lists
List creation and management
- Apply best practices to create lists in Campaign Classic
- Understand list types and their appropriate uses
Apply steps to configure a predefined filter
Predefined filter configuration
- Apply the steps to configure a predefined filter
- Understand filter types and configuration options
Identify the appropriate input form for business requirements
Input form design and selection
- Given a business requirement, identify the appropriate input form
- Configure data loading processes with proper format validation
4
Delivery Management
14%
Apply steps to create and configure deliveries
Delivery creation and configuration
- Apply the steps to create and configure deliveries
- Understand delivery templates and channel options
Select and set up the appropriate proof audience for approvals
Proof audience and approval management
- Given a scenario, select and set up the appropriate proof audience for approvals
- Understand how multiple reviewer approvals work
Analyze and interpret delivery audits
Delivery audit analysis
- Analyze and interpret delivery audits
- Understand delivery log counting mechanisms including seed addresses
5
Reporting
12%
Determine the appropriate report(s) to generate
Report selection and generation
- Given a scenario, determine the appropriate report(s) to generate
- Understand the different report types available in Campaign Classic
Interpret built-in reports
Built-in report interpretation
- Interpret built-in reports in Campaign Classic
- Understand delivery and campaign metrics
Explain the impact of logs cleanup/purge to reporting
Log cleanup impact on reports
- Explain the impact of logs cleanup/purge to reporting
- Understand log retention and its relationship to historical data
6
Administration
8%
Explain the impact of logs purge to reports
Administrative log purge and reporting impact
- Given a scenario, explain the impact of logs purge to reports
- Understand database cleanup workflow configurations
Grant the right authorizations and accesses
User authorization and access management
- Given business requirements, grant the right authorizations and accesses
- Understand operator management and permission structures
Apply steps to enable SFTP via the control panel
SFTP configuration via Control Panel
- Apply the steps to enable SFTP via the control panel
- Manage SFTP server configuration and access
How do I earn this certification?
Passing AD0-E327 earns the Adobe Certified Expert - Adobe Campaign Classic Business Practitioner certification. It sits in the Adobe Campaign Classic - Business Practitioner track.
Current Level Exams
Next Level Options
AD0-E328 - Adobe Campaign Classic Architect Master
Alternative Paths
- AD0-E329 - Adobe Campaign Classic Business Practitioner ProfessionalEntry-level certification for professionals with 0-12 months of Campaign Classic experience
- AD0-E331 - Adobe Campaign Classic Developer ProfessionalDeveloper-focused path for those with technical Campaign Classic skills
- AD0-E330 - Adobe Campaign Classic Developer ExpertExpert-level developer certification for technical Campaign Classic professionals
- AD0-E307 - Adobe Campaign Standard Business Practitioner ExpertSimilar role but for Adobe Campaign Standard rather than Campaign Classic
Practice with Precision
The PlanetCert Simulator mirrors the real exam environment with authentic questions and timed pressure.
How to study for this exam?
The most effective way to prepare for AD0-E327 is by using the PlanetCert Simulator to practice questions and review detailed explanations.
What's changed on this exam?
Current Status
ACTIVE
Updates
- Adobe Campaign Classic v7 7.4.2 Security fixes and IMS updates may affect Administration domain questions • Release date: 2025-04-01
- Adobe Identity Management System (IMS) Current IMS migration is mandatory for Campaign Classic v7.4.1+ and affects authentication and administration topics • Release date: 2025-01-01
- Adobe Campaign v8 8.6.x Campaign v8 is the strategic platform - AD0-E327 currently covers v7 but future exam updates may incorporate v8 concepts • Release date: 2025-01-01
Who should take this exam?
- 1-3 years of extensive experience with Adobe Campaign Classic software
- Hands-on experience building and executing marketing campaigns
- Experience with workflow design and data management in Campaign Classic
- Understanding of relational databases and SQL fundamentals
- Familiarity with multi-channel marketing campaign concepts