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AD0-E307 Verified 2026 Edition

Adobe Campaign Standard Business Practitioner Expert Practice Test

AD0-E307 is Adobe's Expert-level Business Practitioner certification for Adobe Campaign Standard, a platform Adobe is decommissioning in 2026. This practice test covers building and sending deliveries, running campaign workflows and targeting audiences, gathering requirements, reading reports, and keeping the data model organized. Candidates should confirm the certification's future availability first.

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Exam Information

Official specifications published by Adobe

Exam Format

100 min
50
30/50 (60%)
Expert

Registration

$225 USD
Online proctored (Guardian browser via Meazure Learning) or online proctoring

Validity

2 years
Complete two short renewal modules (approximately 15 minutes each) at no cost; Renewal available through the Adobe Certification portal

AD0-E307 Exam Topics and Domains

AD0-E307 is organized into 6 weighted domains. Expect to work with ACS Reporting Module, ACS Workflow Engine, Delivery Summary Dashboard, Typology Rules Engine, and more.

1

Delivery Management

25%

Creating a Delivery

Delivery Creation ProcessMulti-Channel Delivery Setup

Apply the process of creating a delivery across supported channels

Delivery Configuration

Delivery Parameters and SettingsPersonalization and Dynamic Content

Determine the correct delivery configuration for given scenarios

Delivery Deployment and Analysis

Sending and Monitoring DeliveriesDelivery KPIs and Metrics

Apply the process to deploy a delivery and analyze results

Email Designer

Email Designer Functionalities

Apply Email Designer functionalities to appropriate scenarios

2

Campaign Management

25%

Workflow Execution

Workflow Activities and ConfigurationTechnical Workflows

Apply processes to execute workflows

Campaign Planning and Modification

Campaign Creation and StructureCampaign Modification and Best Practices

Outline, complete and modify a campaign

Building Targeted Audiences

Audience Creation and Segmentation

Apply the process to build targeted audiences

3

Requirements Analysis

10%

Workflow Design from Requirements

Translating Business Requirements to Workflows

Design a new workflow based on business/campaign requirements

Customer Requirements Interpretation

Analyzing and Interpreting Client Needs

Interpret customer requirements accurately

4

Reporting

15%

Report Generation

Selecting and Generating Reports

Given customer requirements, determine the appropriate report to generate

Report Customization

Customizing Dynamic Reports

Given a scenario, customize an out-of-the-box dynamic report

Report Data Interpretation

Interpreting OOTB Report Results

Given a sample OOTB report data, provide an interpretation of the results

Report Scheduling and Distribution

Scheduling and Sending Reports

Apply the process to schedule and send an OOTB report

5

Troubleshooting

10%

Workflow Error Identification

Identifying and Diagnosing Workflow Errors

Identify workflow errors

Deployment Results Analysis

Analyzing and Interpreting Deployment Results

Analyze and interpret deployment results

6

Data Management and Administration

15%

Data Model

Data Model Resources and Structure

Explain the relevance of the data model

Campaign Standard Administration

Platform Administration ConceptsAudience Building for Administration

Explain concepts related to Campaign Standard administration

How do I earn this certification?

Passing AD0-E307 earns the Adobe Certified Expert - Adobe Campaign Standard Business Practitioner certification. It sits in the Adobe Campaign Standard track.

Current Level Exams
AD0-E306 - Adobe Campaign Standard Developer Expert
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What's changed on this exam?

Current Status
ACTIVE
Updates
  • Adobe Campaign Standard Latest Platform being decommissioned in 2026; current exam still covers existing ACS features
  • Email Designer (ACS) Current Core exam topic under Delivery Management (25% weight)
  • Dynamic Reports (ACS) Current Core exam topic under Reporting (15% weight); includes profile-based dimensions and custom report builder

Who should take this exam?

  • Minimum 6 months hands-on experience with Adobe Campaign Standard
  • 1-3 years of experience in a channel delivery environment (email, direct mail, mobile, social)
  • Familiarity with marketing campaign tactics such as multi-touch, life cycle, and reactivation
  • Understanding of marketing metrics such as ROI, clickthrough rates, and conversion
  • Experience building marketing workflows and working with underlying data
  • Working knowledge of HTML and JavaScript
  • General understanding of marketing campaign concepts
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Common Questions

What is the Adobe AD0-E307 exam?
The Adobe AD0-E307 exam is the Adobe Campaign Standard Business Practitioner Expert certification exam. It validates expertise in implementing and managing marketing campaigns using Adobe Campaign Standard, covering delivery management, campaign management, reporting, troubleshooting, and data administration. The exam consists of 50 multiple-choice questions to be completed in 100 minutes, with a passing score of 30 out of 50.
How much does the AD0-E307 exam cost?
The AD0-E307 exam costs $225 USD globally and $150 USD in India. The exam is delivered online via the Guardian browser with proctoring through Meazure Learning. Scheduling within 24 hours of exam time incurs an additional $10 fee.
What experience is needed for the AD0-E307 exam?
Adobe recommends 1-3 years of experience working with Adobe Campaign Standard. Candidates should have hands-on experience in channel delivery environments including email, direct mail, mobile, and social channels. Familiarity with marketing campaign tactics, understanding of marketing metrics like ROI and clickthrough rates, and working knowledge of HTML and JavaScript are also recommended.
What topics are covered on the AD0-E307 exam?
The AD0-E307 exam covers six domains: Delivery Management (25%), Campaign Management (25%), Reporting (15%), Data Management and Administration (15%), Requirements Analysis (10%), and Troubleshooting (10%). Topics include Email Designer usage, workflow execution, audience building, dynamic reporting, data model management, and error diagnosis within Adobe Campaign Standard.
How do I renew my AD0-E307 certification?
The Adobe Campaign Standard Business Practitioner Expert certification is valid for 2 years. Renewal can be completed automatically at no cost by passing two short renewal modules, each approximately 15 minutes long. Renewal must be completed before the certification expires through the Adobe Certification portal at certification.adobe.com.
Is Adobe Campaign Standard being retired?
Adobe Campaign Standard is being decommissioned in 2026 as part of Adobe's platform consolidation strategy. Users are expected to transition to Adobe Campaign v8 (Managed Cloud Services) or Adobe Journey Optimizer. The AD0-E307 certification exam remains active as of early 2026, but candidates should be aware of the platform transition and may want to consider future certification paths in Adobe Journey Optimizer.
What is the passing score for the AD0-E307 exam?
The passing score for the AD0-E307 exam is 30 out of 50 questions, which equals 60%. The exam consists of 50 multiple-choice questions with a time limit of 100 minutes. The exam is available in English and Japanese and can be taken online with proctoring through the Guardian browser.
How is the AD0-E307 exam different from the Campaign Classic exam?
The AD0-E307 focuses specifically on Adobe Campaign Standard (ACS), which is the cloud-based, modern version of Adobe Campaign with features like the Email Designer drag-and-drop interface and built-in dynamic reporting. Adobe Campaign Classic (ACC) certification exams such as AD0-E327 cover the on-premise/hybrid version with different architecture, console-based interfaces, and different workflow capabilities. ACS is designed for simpler, more streamlined marketing operations while ACC offers d

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