Question 1
BeginnerData Models and Management · Customer Data Strategy
A global fashion retailer is implementing a multi-cloud solution involving Salesforce B2C Commerce, Service Cloud, and Marketing Cloud. They require a 'Golden Record' for customer data to ensure a unified view across all channels. The technical architect has decided to use Service Cloud as the master for customer data. Which standard Salesforce architecture object should be enabled and utilized to natively support individual consumers in this B2C scenario?
Answer and explanation
Correct answer: D
In a B2C Solution Architecture, enabling Person Accounts in Service Cloud is the standard best practice. Person Accounts combine the properties of Account and Contact objects into a single record, accurately modeling an individual consumer rather than a business entity. This aligns with the B2C Commerce customer model and simplifies the synchronization of customer profile data across the multi-cloud landscape.
