Question 1
A federally regulated telecommunications company in Canada launches a new mobile application. To enhance user experience, the app collects geolocation data, even when running in the background. The initial consent banner simply states, 'This app collects data to improve services.' The Office of the Privacy Commissioner of Canada (OPC) launches an investigation. Which core principle of PIPEDA is most likely the primary focus of the OPC's findings of non-compliance?
Answer and explanation
Correct answer: C
The primary issue is the lack of meaningful consent. The 'Knowledge and Consent' principle requires organizations to inform individuals of the purposes for the collection, use, or disclosure of personal information in a clear and understandable manner. A vague statement like 'improve services' does not adequately explain the collection of sensitive geolocation data, especially when collected in the background. The OPC's guidelines on meaningful consent emphasize clarity on what is being collected, for what purpose, and with whom it will be shared.