Q1
Ads Search Certification Free Practice Questions
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Q2
A digital marketing agency is creating a new Search campaign for a client in the highly competitive insurance sector. The goal is to maximize leads for 'term life insurance quotes'. The agency has created several ad groups, each targeting a specific theme of keywords. According to Google's best practices for AI-powered ads, which ad creation strategy should be implemented for each ad group?
Q3Multiple answers
During a campaign review, an analyst notices that a specific Search campaign's Quality Score for its primary keywords has been consistently low (3/10), leading to a high average CPC and poor ad position. Which of the following factors are direct components of Quality Score that the analyst should investigate to diagnose the problem? (Select THREE)
Q4
A national e-commerce retailer wants to understand how their Google Search campaigns influence in-store purchases. They have implemented store visit conversions. Now, they want to use this data to inform their bidding strategy to maximize total profit from both online and offline sales. Which bidding strategy is specifically designed to accommodate this goal?
Q5
True or False: When using broad match keywords combined with a Smart Bidding strategy like Target CPA, you should also add an extensive list of exact and phrase match negative keywords to prevent irrelevant traffic.
Q6
An account manager is using the Performance Planner tool for a client's lead generation campaign. The primary goal is to forecast how an increased budget for the next quarter might affect the total number of conversions and the average cost-per-acquisition (CPA). What is a key requirement for the Performance Planner to generate an accurate forecast?
Q7
A luxury travel agency is running a Search campaign with a 'Maximize Conversion Value' bid strategy, targeting high-net-worth individuals. The campaign has sufficient conversion data. To further refine the AI's performance and provide more guidance, what feature should the campaign manager implement?
Q8
What is the primary function of 'Ad Strength' for a Responsive Search Ad (RSA)?
Q9
A non-profit organization receives a fixed monthly grant for its Google Ads account and its primary goal is to drive as many petition signatures as possible within this budget. The campaign has been running for several months and has robust conversion tracking in place. Which Smart Bidding strategy is most appropriate for this objective?
Q10