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Exam Information
Official specifications published by Microsoft
Exam Format
100 min
40-60
700
Associate
Registration
$165 USD
Pearson VUE or online proctoring
English, German, French, Spanish +6 more
Validity
1 year
Complete renewal assessment on Microsoft Learn (free); Pass the latest version of the exam
MB-280 Exam Topics and Domains
MB-280 is organized into 4 weighted domains. Expect to work with Dataverse, Dynamics 365 Sales, Customer Insights - Journeys, Sales Insights, and more.
1
Implement Dynamics 365 Sales
32.5%
Configure core functionality of Dynamics 365 Sales
Predictive scoring and AI featuresLead and opportunity managementSales order processingAutomation and territories
- Enable and configure predictive lead and opportunity scoring
- Configure the lead qualification experience
- Configure and deploy the Sales mobile app
- Configure Copilot in Sales capabilities
Set up the product catalog
Product catalog componentsPricing and discounts
- Configure product catalog settings
- Manage the product lifecycle
- Create price lists and discount lists
Configure goals and forecasting
Goal managementSales forecasting
- Create and edit goals
- Configure rollup queries
- Manage and build forecasts
Configure and use Sales Insights
Assistant and analyticsConversation intelligence
- Configure and use the assistant
- Configure relationship analytics
- Recommend conversation intelligence settings
Configure sales engagement
Sales acceleratorSequences and assignment
- Configure the Sales accelerator
- Create and manage sequences
- Configure Work assignment
2
Configure and customize Dataverse and model-driven apps
37.5%
Perform tasks and manage settings in the Power Platform Environment Settings app
Template managementData quality
- Create and manage email, Word, and Excel templates
- Configure duplicate detection
Configure Dataverse table components
Tables and fieldsData management
- Create or modify tables and fields
- Configure relationship behaviors
- Configure auditing and connections
Implement business logic
Business rules and calculationsProcess automation
- Configure business rules
- Configure formula and rollup columns
- Implement business process flows
Customize the user experience
Forms and viewsAnalytics and apps
- Configure the timeline control
- Embed Power BI dashboards
- Create and configure model-driven apps
Manage security
Security modelAccess management
- Implement hierarchy security
- Manage security roles
- Diagnose user access issues
3
Demonstrate Dynamics 365 Customer Insights capabilities
12.5%
Configure core functionality of Dynamics 365 Customer Insights - Journeys
Marketing content creationJourney and segment management
- Create and personalize marketing emails
- Create marketing segments and journeys
- Configure consent management
Create and manage events
Event management
- Create events
- Manage registration and attendees
4
Extend and enhance Dynamics 365 Sales capabilities
12.5%
Implement collaboration features
Microsoft 365 integration
- Configure document management
- Configure Teams calling and collaboration
Manage sales data and interactions in Outlook
Outlook integration
- Perform common tasks in Outlook
- Customize the Dynamics 365 App for Outlook
How do I earn this certification?
Practice with Precision
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How to study for this exam?
The most effective way to prepare for MB-280 is by using the PlanetCert Simulator to practice questions and review detailed explanations.
What's changed on this exam?
Current Status
- ACTIVE
- Last content update: 2025-09-24
- Announcement date: 2024-07-01
Updates
- Copilot in Dynamics 365 Sales 2025.2 New configuration and usage scenarios added to exam • Release date: 2025-09-01
- Sales Insights 2025.1 Enhanced AI features and predictive analytics • Release date: 2025-06-01
- Customer Insights - Journeys 2025.2 Real-time marketing and journey orchestration emphasized • Release date: 2025-07-01
- Microsoft Dataverse 2025.1 Security model and table configuration updates • Release date: 2025-05-01
Who should take this exam?
This exam is typically taken by Dynamics 365 Customer Experience Analysts and Sales Operations Managers.
- Familiarity with Microsoft Power Apps and basic data modeling principles
- Understanding of Dynamics 365 customer experience suite
- Knowledge of Dynamics 365 Sales and Customer Insights
- Basic understanding of Microsoft Dataverse
- Experience with model-driven applications
What jobs can I get with this?
Customer Experience Analyst
CRM Administrator
Sales Operations Manager
Business Systems Analyst
Dynamics 365 Consultant
Solution Architect