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Salesforce Certified Marketing Cloud Account Engagement Specialist Free Sample Questions

Covers visitor and prospect tracking, Account Engagement administration, forms and landing pages, lead automation and list management, email marketing, and Engagement Studio programs.

20 free sample questions217 in the full practice test

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MC-201 Sample Questions

  1. Question 1

    Multiple answers

    A financial services firm recently acquired a competitor and needs to migrate the acquired company's prospects into their existing Account Engagement business unit. For regulatory reasons, they must prevent the new prospects from receiving any marketing emails for 90 days, but their activity must still be tracked. Additionally, their scores should be calculated based on a separate, temporary scoring model. Which combination of actions best meets these requirements? (Select THREE)

    Answer and explanation

    Correct answers: A, C, E

    Importing with 'Opted Out' checked is a direct way to prevent them from receiving marketing emails. This can be reversed later with an automation rule after the 90-day period.

    Using a static list as a suppression list for all sends is a reliable method to ensure no marketing communications are sent to this specific group during the restricted period.

    An automation rule is the ideal tool to retroactively and conditionally apply a different scoring model based on an identifying characteristic of the imported prospects (e.g., a custom field marking their source).

  2. Question 2

    A marketer has configured an Engagement Studio program to nurture new leads. The program logic is designed to send a follow-up email if a prospect clicks a link in the initial welcome email. During testing, the marketer notices that prospects who click the link are correctly proceeding down the 'yes' path, but they are also receiving the email from the 'no' path a few days later. What is the most likely configuration error in the Engagement Studio program?

    Answer and explanation

    Correct answer: D

    This is a common configuration error. Instead of creating two distinct branches for 'yes' and 'no' outcomes, the marketer likely placed the 'no' path actions directly underneath the 'yes' path actions. This makes the program flow linear, causing prospects to complete the 'yes' path and then continue on to the 'no' path steps.

  3. Question 3

    A company uses a third-party webinar platform that does not have a native connector with Account Engagement. They need to create prospects from webinar registrations and add them to a specific Salesforce Campaign. The registration data can be posted from the third-party platform to a specific URL. Which Account Engagement asset should be used to receive this data?

    Answer and explanation

    Correct answer: C

    A Form Handler is the correct tool for this scenario. It provides a specific endpoint URL to which third-party forms can post data. It can then map the incoming data to Account Engagement fields and trigger completion actions, such as 'Add to Salesforce Campaign'.

  4. Question 4

    A marketing manager needs to send a critical security update notice to all customers. This email is operational in nature and must be delivered to every customer, regardless of their marketing email opt-out status. What is the correct method to send this email from Account Engagement?

    Answer and explanation

    Correct answer: D

    Sending operational (transactional) emails that bypass opt-out status requires a specific permission that must be enabled by Salesforce Support. Once enabled, a user with the correct permissions can designate a list email as 'Operational' to ensure it is sent to all recipients on the list.

  5. Question 5

    A B2B company wants to implement a score decay program to reduce the scores of inactive prospects. Their policy is to decrease a prospect's score by 10 points if they have not had any recorded activity in the last 60 days. What is the most efficient way to configure this in Account Engagement?

    flowchart TD A[Start: Daily Check] --> B{Prospect Activity in Last 60 Days?}; B -->|No| C[Decrease Score by 10]; B -->|Yes| D[No Action]; C --> E[End]; D --> E[End];

    Answer and explanation

    Correct answer: B

    A repeating Automation Rule is the best practice for implementing score decay. By setting the rule to repeat, it will continuously evaluate prospects. The criteria correctly identifies inactive prospects, and the action automates the score reduction, making it a 'set it and forget it' solution.

  6. Question 6

    An administrator is creating a new custom prospect field in Account Engagement to sync with a multi-select picklist field on the Lead object in Salesforce. The administrator wants to ensure that if a value is deleted from the picklist in Salesforce, the corresponding value is also removed from the prospect record in Account Engagement upon the next sync. Which sync behavior should be selected for the custom field?

    Answer and explanation

    Correct answer: A

    The 'Use Salesforce's value' sync behavior designates Salesforce as the master for that field. This means any changes made in Salesforce, including deleting a value from a multi-select picklist, will overwrite the value in Account Engagement during the next sync, ensuring data consistency.

  7. Question 7

    A prospect record exists in the Account Engagement Recycle Bin. The same individual, using the same email address, submits a new form on the company's website. What is the state of the prospect record immediately after the form submission?

    Answer and explanation

    Correct answer: B

    A form submission is considered a prospect activity that indicates renewed interest. Therefore, Account Engagement automatically undeletes (restores) the matching prospect record from the Recycle Bin and updates it with the information from the form submission.

  8. Question 8

    True or False: A Custom Redirect can have completion actions that add a prospect to a Salesforce Campaign and assign a specific member status.

    Answer and explanation

    Correct answer: A

    This is true. Custom Redirects are a type of marketing asset that supports completion actions. One of the available completion actions is 'Add to Salesforce Campaign', which allows the user to specify the campaign and the desired member status for the prospect who clicks the link.

  9. Question 9

    Multiple answers

    A marketing team has enabled Einstein Behavior Scoring. However, after several weeks, scores are not appearing on any prospect records. The Salesforce connector is verified and running correctly. Which are TWO likely prerequisites that have not been met? (Select TWO)

    Answer and explanation

    Correct answers: B, D

    Einstein Behavior Scoring relies on the data and infrastructure provided by B2B Marketing Analytics. If B2BMA is not set up, the scoring model cannot be built or applied.

    The Einstein model learns what engagement patterns lead to success by analyzing historical data. It requires a minimum of 20 converted opportunities within the last two years to have a baseline dataset from which to build its predictive model.

  10. Question 10

    In an Engagement Studio program, what is the functional difference between a 'Trigger' step and a 'Rule' step?

    Answer and explanation

    Correct answer: A

    This is the core distinction. Triggers listen for an event to happen (e.g., email open, form submission, link click), which is action-based. Rules check the current state of a prospect's data (e.g., grade is 'A', custom field contains 'USA', score is greater than 100), which is criteria-based.