Salesforce Certified Marketing Cloud Account Engagement Specialist
MC-201
Money Back Guarantee
98% Success Rate
Real Questions
2
Administration
3
Account Engagement Forms, Form Handlers and Landing Pages
4
Lead Management
5
Email Marketing
6
What topics are on the MC-201 exam?
How do I earn the Salesforce Certified Marketing Cloud Account Engagement Specialist certification?
Official Pathway Guidance
Track: Marketing Cloud
Prerequisites
Next Steps
- ConsultantSalesforce Certified Marketing Cloud Account Engagement ConsultantAdvanced certification for consultants implementing Account Engagement solutions
- Comprehensive Marketing Cloud consultant certification covering multiple cloud products
- Administrative certification for Marketing Cloud platform management
Current Level
Alternative Paths
- B2C Commerce DeveloperB2C Commerce Developer
Career Progression
Entry Level
- Marketing Coordinator
- Marketing Operations Assistant
- Junior Marketing Automation Specialist
Mid Level
- Marketing Automation Specialist (with MC-201)
- Marketing Operations Manager
- B2B Marketing Manager
Senior Level
- Marketing Cloud Consultant (with Consultant certification)
- Marketing Automation Architect
- Director of Marketing Operations
Certification Maintenance
- Recertification Options:Complete maintenance modules on Trailhead for each Salesforce release (3x per year)Modules must be completed to maintain active certification statusFailure to complete maintenance may result in certification becoming inactive
How do I study for the MC-201 Exam?
Practice the Salesforce Certified Marketing Cloud Account Engagement Specialist with our Exam Simulator
Free practice questions, exam guides, and real exam‑style explanations in our Planet Cert simulator.
Official Resources
Community Resources
Salesforce Trailblazer CommunityVideo Resources
VideoWhat's changed on this exam?
Technology Coverage
Marketing Cloud Account Engagement Lightning App
Exam updated to reference Lightning interface and navigation instead of Classic
Released: 2019Engagement History
New feature added to exam content covering prospect engagement tracking on Salesforce records
Released: 2019B2B Marketing Analytics
Add-on product coverage included in exam (though customization not required)
Released: 2019Account Engagement Einstein
Einstein features including Behavior Scoring and Lead Scoring added to exam topics
Released: 2019Industry Trends
- B2B marketing automation becoming essential for sales and marketing alignment
- AI-powered lead scoring (Einstein) increasingly important for qualification
- Shift from standalone platforms to integrated CRM + marketing automation
- Growing demand for marketing automation specialists with Salesforce ecosystem knowledge
- Lightning interface becoming standard across all Salesforce products
- Increased focus on data privacy and consent management in email marketing
Who should take this exam?
Recommended Experience
- 6-12 months hands-on experience with Marketing Cloud Account Engagement
- Familiarity with B2B marketing automation concepts
- Basic understanding of Salesforce CRM integration
- Experience creating marketing workflows and email campaigns
Experience Level: Intermediate
How do I register & what's the exam fee?
| Exam Cost | $200 USD |
| Testing Centers | Kryterion Webassessor, Pearson VUE |
| Online Proctoring | Available |
How long is the certification valid?
| Valid For | Does not expire but requires maintenance |
What jobs can I get with this?
Career Benefits
- Validates expertise in B2B marketing automation
- Demonstrates proficiency with Salesforce marketing tools
- Increases credibility with employers and clients
- Provides foundation for advanced Marketing Cloud certifications
- Access to exclusive Salesforce Trailblazer community