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Exam Information
Official specifications published by Salesforce
Exam Format
90 min
65
72%
Specialist
Registration
$200 USD
Kryterion Webassessor, Pearson VUE, or online proctoring
English, Japanese
Validity
Maintained through release-specific maintenance exams (Salesforce requires maintenance modules after each major release)
Complete Trailhead maintenance modules after each Salesforce release (3 releases per year: Spring, Summer, Winter)
MC-201 Exam Topics and Domains
MC-201 is organized into 6 weighted domains. Expect to work with Account Engagement Engagement Studio, Account Engagement Email Builder, Salesforce Connector, Account Engagement Analytics, and more.
1
Visitors and Prospects
8%
Visitor Tracking and Data
How Account Engagement Tracks Visitor and Prospect DataVisitor Definition and Data LimitationsTypes of Visitor Data CollectedVisitor-to-Prospect Conversion Methods
- Describe how Account Engagement tracks visitor and prospect data
- Describe what a visitor is and the limitations to visitor data
- Identify the types of visitor data that are collected
- Describe the methods for a visitor to become a prospect
Prospect Management
Creating Prospects in Account EngagementProspect Audits
- Identify the ways to create prospects in Account Engagement
- Given a scenario, apply the appropriate plan of action using Prospect Audits
2
Administration
11%
Field Management
Creating, Editing, and Mapping Fields
- Illustrate how to create, edit, and map fields
- Explain how to create, edit, and map Prospect Custom Fields
Account Engagement and Salesforce Relationship
Salesforce ConnectorField Syncing Capabilities and Limitations
- Explain the relationship between Account Engagement and Salesforce
- List the objects synced between Salesforce and Account Engagement
- Identify the main components of the Salesforce Connector
- Describe the field mapping process
- Describe the capabilities and limitations with field syncing
Account Engagement Recycle Bin
Recycle Bin Capabilities
- Describe the capabilities of the Account Engagement Recycle Bin
- Describe how the recycle bin manages Account Engagement assets
General Administration
Account Engagement Overview TabEmail Sending and Vanity DomainsConnectorsUser Management and RolesPage Actions
- Describe the capabilities of and use cases for the Account Engagement overview tab
- Describe how to update the email sending and vanity domains associated with the account
- Distinguish between the capabilities and limitations of the different Account Engagement Connectors
- Describe the capabilities of and use cases for Page Actions
- Identify the two ways to set up and maintain users
- Distinguish between and identify the implications of the four default user roles
3
Account Engagement Forms, Form Handlers and Landing Pages
20%
Account Engagement Forms
Form Capabilities and LimitationsForm Reporting and Metrics
- Given a scenario, identify the capabilities and limitations of Account Engagement forms
- Distinguish between the metrics collected in the Account Engagement form reporting
Landing Pages
Landing Page Components and ConfigurationLanding Page Reporting and Metrics
- Identify the main components of a Landing Page
- Given a scenario, determine when to use a Landing Page with and without a form
- Distinguish between the metrics collected in Account Engagement Landing Page reporting
- Describe how completion actions trigger when a prospect submits a Landing Page
4
Lead Management
24%
Automation Rules
Automation Rule Capabilities and Limitations
- Explain the capabilities and limitations of an Automation Rule
- Identify the main components of creating an Automation Rule
List Management
List Types and CapabilitiesDynamic Lists
- Distinguish between the capabilities of, use cases for, and an understanding of how to create different types of lists
- Explain the capabilities and limitations of a Dynamic List
- Identify the main components of creating a Dynamic List
- Given a scenario, evaluate and apply the appropriate list management process
Completion Actions
Completion Action Capabilities
- Define the capabilities of a completion action
- Explain the capabilities and limitations of a Completion Action
Segmentation Rules
Segmentation Rule Capabilities
- Explain the capabilities and limitations of a Segmentation Rule
- Identify the main components of creating a Segmentation Rule
Page Actions
Page Action Capabilities and Use Cases
- Define the capabilities of page actions
- Describe the capabilities of and use cases for Page Actions
Scoring
Score Definition and ApplicationScoring Rules and Management
- Explain what a Score measures and how scoring is managed
- Describe Scoring Rules and how one can be updated
- Describe the options available when using automation tools to score prospects
- Given a scenario, determine the optimum workflow using a prospect score
Grading
Grading Definition and Application
Explain what a Grade measures and how grading is managed
Custom Redirects
Custom Redirect Capabilities
- Identify the main components of a Custom Redirect
- Given a scenario, determine when to use a Custom Redirect
- Distinguish between the metrics collected in an Account Engagement Custom Redirect report
Choosing the Right Automation Tool
Automation Tool Selection
Given a scenario, determine which automation tool should be used
5
Email Marketing
20%
Email vs. Email Template
Distinguishing Emails from Email Templates
Distinguish between an Email and an Email Template
Email Capabilities and Use Cases
Email Template ComponentsEmail Sending CapabilitiesEmail Testing
- Identify the main components of an Email template
- Given a scenario, identify the capabilities and use cases for email
- Describe the relationships between a recipient list and a suppression list
Email Reporting
Email Report Metrics
Distinguish between the metrics collected in Account Engagement email reporting
6
Engagement Studio
17%
Engagement Program Components
Program Structure and Step TypesRecipient and Suppression Lists in Engagement Studio
- Distinguish between the components of an engagement program
- Identify the main components of an Engagement Program
- Explain the capabilities and limitations of the types of lists used within Engagement Programs
Updating Engagement Programs
Program Modification and Asset Updates
- Explain the process of updating an engagement program including its assets
- Describe the process of updating Engagement Program assets
How do I earn this certification?
Passing MC-201 earns the Marketing Cloud Account Engagement Specialist certification. It sits in the Marketing Cloud / Account Engagement (Pardot) track.
Next Level Options
Alternative Paths
MC-202 - Marketing Cloud Email SpecialistIf your focus is on the Marketing Cloud Engagement platform (formerly ExactTarget) rather than Account Engagement (formerly Pardot)
Practice with Precision
The PlanetCert Simulator mirrors the real exam environment with authentic questions and timed pressure.
How to study for this exam?
The most effective way to prepare for MC-201 is by using the PlanetCert Simulator to practice questions and review detailed explanations.
What's changed on this exam?
Current Status
- ACTIVE
- Last content update: 2019 (major update to Account Engagement Lightning App, Engagement History, B2B Marketing Analytics, AE Einstein)
Updates
- Account Engagement Lightning App Current Exam updated to reference Lightning App interface instead of Classic UI • Release date: 2019
- Engagement History Current Added to exam as a newer feature to test candidate awareness • Release date: 2019
- B2B Marketing Analytics Current Added as a related product that candidates should have awareness of • Release date: 2019
- Account Engagement Einstein Current Added as a related add-on product for exam awareness • Release date: 2019
Who should take this exam?
- 2-6 months hands-on experience with the Account Engagement platform
- Familiarity with marketing automation terminology
- Experience designing workflows to support business processes
- Familiarity with native integrations and connectors
- Ability to troubleshoot basic platform issues