Salesforce Certified Marketing Cloud Email Specialist
Marketing-Cloud-Email
Money Back Guarantee
98% Success Rate
Real Questions
1
Email Marketing Best Practices 15%
1.1
Email Campaign Design
1 subtopics1.1.1Email Marketing Elements and Techniques
Learning Objectives
- Given a customer scenario, evaluate elements and techniques of email marketing to design an effective email campaign
1.2
Legal Compliance
1 subtopics1.2.1Email Marketing Compliance Requirements
Learning Objectives
- Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign
1.3
Email Deliverability
1 subtopics1.3.1Message Deliverability Factors
Learning Objectives
- Given a customer scenario, differentiate elements of an email that can impact message deliverability
1.4
Subscriber Acquisition
1 subtopics1.4.1Subscriber Acquisition Methods
Learning Objectives
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies
1.5
Audience Communication
1 subtopics1.5.1Population Communication Best Practices
Learning Objectives
- Given a customer scenario, apply best practices of communicating with a population
Domain Hands-on Skills
Configure sender authenticationManage email deliverability settingsCreate compliant email templatesSet up subscription centers
Common Mistakes to Avoid
- Missing unsubscribe links
- Not implementing double opt-in
- Ignoring sender authentication
- Poor list hygiene practices
2
Email Message Design 13%
3
Content Creation and Delivery 18%
4
Marketing Automation 19%
5
Subscriber and Data Management 28%
6