Salesforce Certified Marketing Cloud Engagement Administrator
certified-marketing-cloud-administrator
Money Back Guarantee
98% Success Rate
Real Questions
1
Setup 38%
1.1
Business Units Configuration
2 subtopics1.1.1Tenant Types and Structure
1.1.2Business Unit Administration
Learning Objectives
- Configure business units based on organizational structure
- Understand tenant types and their use cases
- Manage business unit relationships and hierarchy
1.2
Users, Permissions, and Security
4 subtopics1.2.1User Management
1.2.2Security Settings
1.2.3Permissions and Roles
1.2.4Audit Trail
Learning Objectives
- Configure user accounts and assign appropriate roles
- Implement security best practices
- Use audit trail for monitoring and compliance
- Manage permissions based on job functions
1.3
Integrations
3 subtopics1.3.1Salesforce CRM Integration
1.3.2API Integrations
1.3.3Data Integrations
Learning Objectives
- Configure Marketing Cloud Connect with Salesforce CRM
- Set up synchronized data sources
- Implement API integrations
- Configure automated data imports
1.4
Setup Home Features
2 subtopics1.4.1Setup Navigation
1.4.2Account Configuration
Learning Objectives
- Navigate Marketing Cloud Engagement setup effectively
- Configure account-level settings
- Implement email authentication and deliverability settings
1.5
Marketing Cloud Engagement Extension Products
4 subtopics1.5.1Email Studio Extensions
1.5.2Journey Builder Add-ons
1.5.3Mobile Studio
1.5.4Social Studio
Learning Objectives
- Identify Marketing Cloud Engagement extension products
- Understand extension product capabilities
- Configure and enable extensions appropriately
Domain Hands-on Skills
Configure business units and tenant structureCreate and manage user accounts with appropriate rolesImplement security settings and authenticationSet up Marketing Cloud Connect with Salesforce CRMConfigure API integrations and installed packagesNavigate Setup Home efficientlyConfigure email authentication (SPF, DKIM, DMARC)Enable and configure extension products
Common Mistakes to Avoid
- Setting session timeout too long (should be 20 minutes)
- Not implementing login lockout (should be 3 attempts)
- Granting excessive permissions to users
- Not configuring email authentication properly
- Misconfiguring sync settings in Marketing Cloud Connect
- Not using audit trail for troubleshooting
2
Subscriber Data Management 18%
3
Digital Marketing Proficiency 13%
4
Channel Management 16%
5