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MARKETING-CLOUD-EMAIL Exam Topics and Domains
MARKETING-CLOUD-EMAIL is organized into 6 weighted domains. Expect to work with Email Studio, Content Builder, Automation Studio, Journey Builder, and more.
Email Marketing Best Practices
Email Campaign Design
Given a customer scenario, evaluate elements and techniques of email marketing to design an effective email campaign
Legal Compliance
Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign
Email Deliverability
Given a customer scenario, differentiate elements of an email that can impact message deliverability
Subscriber Acquisition
Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies
Audience Communication
Given a customer scenario, apply best practices of communicating with a population
Email Message Design
Email Design Best Practices
Given a customer scenario, recommend email design best practices to implement
Responsive Email Design
Given the desired output functionality, recommend methods for creating responsive emails
A/B Testing
Given the desired output requirements, recommend strategies to A/B test email elements
Email Preparation Tools
Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send
Email Approvals
Given an email message design, determine the correct use of Approvals
Content Creation and Delivery
Email Message Creation
Given a scenario, create and customize an email message to meet a customer's need
Email Campaign Deployment
Given a scenario, send and deploy an email campaign to meet the customer requirement
Content Management
Given a scenario, know how to manage content needed to deploy a customer's email campaign
Send Capabilities
Describe various send capabilities in the Email application
Marketing Automation
Marketing Automation Solutions
Given a customer scenario, recommend the appropriate marketing automation solution
Customer Data Management Automation
Given a scenario to manage customer data, configure the appropriate marketing automation tools
Subscriber and Data Management
Lists and Data Extensions
Given the desired output requirements, setup Subscriber Lists and Data Extensions in the Marketing Cloud
Data Import
Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices
Segmentation
Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data
Subscription Management
Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences
Tracking and Reporting
Email Campaign Metrics
Given a customer scenario, explain the different metrics available for email campaigns and what each one means
Performance Analysis
Given an email campaign, describe the steps involved to analyze the performance results
Reporting Configuration
Given a need to run reports, configure and run Marketing Cloud ad-hoc and automated reports
How do I earn this certification?
Passing MARKETING-CLOUD-EMAIL earns the Salesforce Certified Marketing Cloud Email Specialist certification. It sits in the Marketing Cloud track.
- MARKETING-CLOUD-EMAIL-SPECIALIST - Marketing Cloud Email Specialist
- MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST - Marketing Cloud Account Engagement Specialist
- MARKETING-CLOUD-ENGAGEMENT-CONSULTANT - Marketing Cloud Engagement ConsultantMulti-channel campaign design and stakeholder management
- MARKETING-CLOUD-ENGAGEMENT-DEVELOPER - Marketing Cloud Engagement DeveloperAdvanced development across Marketing Cloud platform with scripting languages
- MARKETING-CLOUD-ENGAGEMENT-ADMINISTRATOR - Marketing Cloud Engagement AdministratorPlatform configuration, user management, and technical administration
- MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT - Marketing Cloud Account Engagement ConsultantComplementary B2B marketing automation skills
- B2C-SOLUTION-ARCHITECT - B2C Solution ArchitectMulti-cloud B2C architecture including Marketing Cloud
Practice with Precision
The PlanetCert Simulator mirrors the real exam environment with authentic questions and timed pressure.
How to study for this exam?
Use the official PlanetCert Practice Test alongside the study plan below to prepare efficiently for MARKETING-CLOUD-EMAIL.
What's changed on this exam?
- ACTIVE
- Last content update: 2025-02-27
- Content Builder Winter '25 Enhanced block features may appear in exam scenarios • Release date: 2024-09-01
- Journey Builder Winter '25 New analytics capabilities relevant to Tracking and Reporting domain • Release date: 2024-09-01
- Email Studio Current Core platform - all exam domains heavily rely on Email Studio features • Release date: Continuous updates
- Automation Studio Current Critical for Marketing Automation domain (19% weighting) • Release date: Continuous updates
Who should take this exam?
- 6 months to 1 year of experience using Marketing Cloud Email application
- Experience with email marketing best practices
- Understanding of subscriber and data management
- Familiarity with Content Builder
- Knowledge of email deliverability concepts