Salesforce Certified Marketing Cloud Engagement Consultant
certified-marketing-cloud-consultant
Money Back Guarantee
98% Success Rate
Real Questions
1
Discovery and Architecture 16%
1.1
Requirements Gathering
2 subtopics1.1.1Business Requirements Analysis
1.1.2Branding and Creative Strategy
Learning Objectives
- Determine what additional information is needed to design the recommended solution given business requirements
- Probe for additional information needed to recommend appropriate solution given branding and creative strategies
1.2
System Integration Planning
1 subtopics1.2.1External System Evaluation
Learning Objectives
- Determine the viability of external systems that need to be included in the solution
1.3
Data and Segmentation Strategy
2 subtopics1.3.1Data Strategy Design
1.3.2Subscriber Management
Learning Objectives
- Demonstrate how to gather requirements for data and segmentation strategy
- Utilize customer information about subscriber acquisition, management, and attrition to select solution components
1.4
Resource and Skill Assessment
1 subtopics1.4.1Customer Skill Sets
Learning Objectives
- Recommend the appropriate customer skill sets required to utilize the Marketing Cloud application
Domain Hands-on Skills
Requirements documentationSolution architecture designIntegration planningData flow diagramming
Common Mistakes to Avoid
- Not gathering enough detail about external systems
- Overlooking customer skill level constraints
- Underestimating data volume impacts
2
Integration 20%
3
Account Configuration 12%
4
Automation 20%
5
Data Modeling and Management 21%
6
Messaging 11%
7