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CERTIFIED-MARKETING-CLOUD-CONSULTANT Exam Topics and Domains
CERTIFIED-MARKETING-CLOUD-CONSULTANT is organized into 7 weighted domains. Expect to work with Marketing Cloud Connect, Advertising Studio, API integrations, Automation Studio, and more.
Discovery and Architecture
Requirements Gathering
- Determine what additional information is needed to design the recommended solution given business requirements
- Probe for additional information needed to recommend appropriate solution given branding and creative strategies
System Integration Planning
Determine the viability of external systems that need to be included in the solution
Data and Segmentation Strategy
- Demonstrate how to gather requirements for data and segmentation strategy
- Utilize customer information about subscriber acquisition, management, and attrition to select solution components
Resource and Skill Assessment
Recommend the appropriate customer skill sets required to utilize the Marketing Cloud application
Integration
Marketing Cloud Connect
- Understand prerequisites to consider prior to starting Marketing Cloud Connect configuration
- Understand how to send an email to a contact, lead, campaign, and report via Sales/Service Cloud and Marketing Cloud
- Understand how Sales/Service Cloud data in Marketing Cloud can be segmented
API Integration
Understand Web Service offerings
Third-Party Integrations
Understand integration options for Advertising Studio and Social Studio
Account Configuration
User Management and Roles
Recommend the appropriate Marketing Cloud role based on User Stories
Business Unit Configuration
Determine which type of customer scenario warrants the creation of a business unit
Reply Mail Management
Troubleshoot issues regarding Reply Mail Management
Sender Authentication Package (SAP)
Analyze the impact of applying Sender Authentication Package (SAP) to a business unit
Mobile Configuration
Configure mobile messaging channels
Automation
Automation Studio
- Select the appropriate workflow that meets the business requirement
- Compare and contrast triggered and scheduled interactions
Journey Builder Automation
Compare and contrast automation tools such as Journey Builder and Automation Studio
Triggered Send Definitions
Configure a Triggered Send Definition
Data Modeling and Management
Data Model Design
- Explain the various data objects in Marketing Cloud
- Understand available data types, retention, and template options when building a data extension
- Analyze customer data to determine the appropriate data model
Contact Builder
- Explain the role and capabilities within Contact Builder
- Understand how cardinality impacts data modeling
- Summarize how to use Data Designer to incorporate data source into Contact Builder
- Know how to build an Attribute Group to be used for a simple interaction
SQL and Data Manipulation
Understand how data is retrieved within a Relational Data Model using basic SQL
Data Import and Export
- Recommend appropriate import method with lists or data extensions
- Define and execute email data interactions (import, data extracts, file transfers)
Send Logging and Tracking
- Summarize Send Logs including when/why to use it
- how to create and manage
- Explain how the information in data views and tracking extracts are accessed
Database of Record Concepts
Understand the implications of a system being database of record
Messaging
Email Build and Testing
Understand the required steps to build, test, and deploy an email based on customer requirements
Personalization and Dynamic Content
- Explain the various ways to individualize email content (AMPscript, personalization strings, Dynamic Content, Guide Template Language)
- Compare and contrast ways to individualize content such as SSJS vs AMPscript, Dynamic Content Wizard vs AMPscript/LookupRows function
Email Technologies
Explain various Marketing Cloud Email technologies (Link Alias tags, Impression regions, Web Analytics Connector)
Journey Builder Messaging
- Evaluate the requirements, activities, and steps given a customer scenario that includes Journey Builder
- Explain the requirements for and the methods by which a contact can enter a Journey
Triggered and Transactional Messaging
Configure triggered and transactional messaging
Reporting (implied from exam guide)
Reporting and Analytics
- Explain how the information in data views and tracking extracts are accessed
- Compare and contrast standard reports, data views, and tracking extracts
How do I earn this certification?
Passing CERTIFIED-MARKETING-CLOUD-CONSULTANT earns the Salesforce Certified Marketing Cloud Engagement Consultant certification. It sits in the Marketing Cloud Engagement track.
- MCE-Con-201 - Marketing Cloud Engagement Consultant
- MC-202 - Marketing Cloud Email SpecialistParallel certification focusing on email marketing expertise
- MCE-Dev-201 - Marketing Cloud Engagement DeveloperAdvanced developer-focused certification for custom development on Marketing Cloud platform
- CTA - Certified Technical ArchitectApex certification requiring multiple consultant and developer credentials
- MCAE-Con-201 - Marketing Cloud Account Engagement ConsultantComplementary B2B marketing automation skills
- MC-201 - Marketing Cloud Account Engagement SpecialistSpecialist-level B2B marketing automation
- Sales-Cloud-Consultant - Sales Cloud ConsultantUnderstanding Sales Cloud enhances Marketing Cloud Connect implementations
- Service-Cloud-Consultant - Service Cloud ConsultantService Cloud integration with Marketing Cloud for customer service journeys
Practice with Precision
The PlanetCert Simulator mirrors the real exam environment with authentic questions and timed pressure.
How to study for this exam?
Use the official PlanetCert Practice Test alongside the study plan below to prepare efficiently for CERTIFIED-MARKETING-CLOUD-CONSULTANT.
What's changed on this exam?
- ACTIVE
- Last content update: 2024-01-01
- Announcement date: 2024-01-01
- Einstein AI Features Current Einstein content now more prominent in exam objectives • Release date: 2024-01-01
- Data Cloud Integration Current Data Cloud becoming part of data modeling and management domain • Release date: 2024-01-01
- Transactional Send Journeys Current New journey type for transactional messaging • Release date: 2023-01-01
Who should take this exam?
- 6 months to 1 year implementation experience
- At least 5 complex implementation projects
- Experience as Marketing Cloud Solutions Architect or similar
- Hands-on experience with Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect
- Ability to build personalized dynamic emails (AMPscript)
- Ability to write basic SQL including join statements
- Experience troubleshooting and solving platform issues