certified-marketing-cloud-consultant Free Sample Questions

A financial services firm is implementing Marketing Cloud and has a requirement that all email communications must originate from a trusted, branded domain. They also need to ensure that replies to marketing emails are automatically processed to handle out-of-office responses and unsubscribe requests without manual intervention. The firm operates a single brand and has one primary sending domain. Which Marketing Cloud package or feature should a consultant recommend to meet these requirements?

A national retail chain captures customer purchase data in near real-time from its Point-of-Sale (POS) system. The marketing team wants to trigger a 'Thank You' email with a survey link exactly one hour after a customer makes an in-store purchase. The POS system can make a REST API call. The daily volume of transactions is expected to be over 500,000. Which automation solution is the most scalable and appropriate for this requirement?

During a discovery session, a consultant learns that a client's 'Golden Record' for customers resides in their on-premise data warehouse. This data is refreshed nightly and sent to the Marketing Cloud SFTP as a full file extract. The client also uses Sales Cloud, where sales reps manage leads and contacts. What is the most critical consideration when defining the Subscriber Key strategy in Marketing Cloud?

A university uses Marketing Cloud Connect to synchronize student data from Sales Cloud. They need to create a segmented journey for students who are enrolled in the 'Computer Science' major and have a GPA greater than 3.5. Both 'Major' and 'GPA' are fields on the Contact object in Sales Cloud. What is the most efficient method to create the entry audience for this journey?

A consultant is designing a data model in Contact Builder for an e-commerce client. The client has three main data sources: a Customers data extension (with CustomerID as primary key), an Orders data extension (with OrderID as primary key and a CustomerID foreign key), and an Order_Items data extension (with OrderItemID as primary key and an OrderID foreign key). What is the correct way to link these data extensions in an attribute group?

A marketing team wants to personalize an email with the recipient's most recently purchased product. The sendable data extension contains the `SubscriberKey`. A separate data extension named `PurchaseHistory` contains `SubscriberKey`, `ProductName`, and `PurchaseDate`. How should AMPscript be used to retrieve the `ProductName` for the most recent purchase?

A consultant needs to configure Marketing Cloud Connect. Which of the following are mandatory prerequisites for a successful setup? (Select THREE)

A client has two distinct brands, 'Brand A' and 'Brand B', with separate marketing teams, creative assets, and subscriber lists. The legal team requires that subscribers who unsubscribe from Brand A communications must not be unsubscribed from Brand B, and vice-versa. Tracking and reporting must also be kept completely separate. Which account structure should the consultant recommend?

True or False: When using the Salesforce Data entry source in Journey Builder, the evaluation of entry criteria occurs within the Sales/Service Cloud platform before any data is injected into the Marketing Cloud journey.

**Case Study:** Global Airways, an international airline, is implementing Marketing Cloud to enhance its customer communication. Their primary goals are to deliver personalized pre-flight, in-flight, and post-flight communications, and to manage their loyalty program, 'SkyMiles'. They have several key systems and requirements. **Systems & Data:** - **Booking System (On-Premise):** The source of truth for all flight bookings. It outputs a flat file of all new and updated bookings every 15 minutes to a secure FTP server. Each booking has a unique `BookingReference` and is linked to a `PassengerID`. - **Loyalty System (Cloud-based):** Manages the SkyMiles program. It contains member profiles, tier status, and points balance. This system can be accessed via a REST API. - **Sales Cloud:** Used by customer service agents to view passenger history and log service cases. It is not the system of record for passenger or loyalty data. **Requirements:** 1. A pre-flight journey must be triggered 72 hours before a flight's departure time. This journey should check the passenger's SkyMiles tier from the Loyalty System to offer different ancillary services (e.g., lounge access for Gold members). 2. A post-flight survey email must be sent 24 hours after the flight's arrival. 3. The Subscriber Key in Marketing Cloud must be the unique `PassengerID`. 4. Data from both the Booking and Loyalty systems must be available for segmentation and personalization. Which combination of Automation Studio and Journey Builder design best meets Global Airways' requirements?