A financial services firm is launching a new Search campaign to generate leads for their mortgage refinancing product. The marketing team has a strict Cost Per Acquisition (CPA) target of $150. The campaign is new, so there is no historical conversion data within the Google Ads account. Which bidding strategy should the campaign manager select to begin the campaign while working towards the CPA goal?
A marketing analyst for an e-commerce site is reviewing audience performance for a Search campaign. They have applied both an in-market audience for 'luxury handbags' and a remarketing list (RLSA) for 'all website visitors' to an ad group. The audience setting is configured to 'Observation'. What is the primary function of this configuration?
A digital marketing agency is managing a Google Ads account for a local plumbing service. To maximize local visibility and drive phone calls, the agency wants to ensure their ads are as prominent as possible. Which combination of ad extensions would be MOST effective for achieving this specific goal? (Select THREE)
A campaign manager notices that a high-performing keyword has a Quality Score of 3/10, citing a 'Below average' landing page experience. The ad copy is highly relevant to the keyword, and the expected CTR is 'Above average'. Which of the following actions is the MOST direct and effective way to improve the Quality Score for this keyword?
True or False: When using a Target ROAS (Return On Ad Spend) bidding strategy, Google Ads automatically prioritizes maximizing conversion volume, regardless of the value of each conversion.
A B2B software company wants to use its first-party data to re-engage high-value leads through Google Search. They have a list of email addresses for users who have previously downloaded a whitepaper but have not yet requested a demo. Which audience solution allows them to target these specific users with tailored ads when they search on Google?
A PPC specialist is managing a campaign for a national retailer with a large, frequently changing inventory. They find it impossible to create keyword-targeted ad groups for every single product. The primary goal is to drive traffic to specific product pages for highly relevant, long-tail search queries. Which campaign or ad type is specifically designed to solve this problem by automatically generating ads based on website content?
**Case Study:** A well-established B2B SaaS company, 'CloudCorp', has been running Google Search campaigns for several years using Manual CPC bidding. They have robust conversion tracking in place, with over 200 'demo request' conversions per month. The marketing director wants to improve efficiency and scale lead generation without significantly increasing the cost-per-lead. The current average CPA is approximately $250. The director is concerned about losing control over bids and wants a phased approach to automation. The campaigns are currently structured by product feature, with highly specific ad groups and keywords. The primary goal is to increase the total number of demo requests while maintaining a CPA at or below the current $250 average. Which strategy provides the most logical and effective path for CloudCorp to transition towards automated bidding to achieve their goals?
A campaign manager is creating a Responsive Search Ad (RSA) for a new line of waterproof hiking boots. They have provided 15 unique headlines and 4 distinct descriptions. To ensure the brand name 'SummitGear' always appears in the first headline position for branding consistency, what action should they take?
A non-profit organization wants to run a Search campaign to solicit donations. Their primary goal is to maximize the total number of online donations, and they have a fixed monthly budget of $5,000. They have conversion tracking set up correctly for the 'Donation Complete' event. Which automated bidding strategy is most directly aligned with this objective?