Oracle Eloqua Marketing 2025 Business Practitioner

1Z0-340-25

Oracle Eloqua Marketing 2025 Business Practitioner

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Question Types
Multiple choiceFill in the blankDiagramsCase studies

What's Included

175
Practice Questions
1
Exam Versions
Languages
Translation Beta
Dec 31, 2024
Release Date
Nov 25, 2025Last Updated

Complete Exam Package

175 1Z0-340-25 practice questions with detailed explanations

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Exam Details

Duration90 min
Passing Score68%
LevelProfessional
TestingPearson VUE
Valid ForFollows Oracle Cloud Recertification Policy
Release DateDec 31, 2024
Exam Cost$245

What topics are on the 1Z0-340-25 exam?

1

Getting Started with Eloqua 25%

1.1
Understanding key Eloqua implementation concepts
4 subtopics
1.1.1Implementation Milestones and Deliverables
1.1.2Pre-requisite Documentation
1.1.3Key Stakeholders and Attendees
1.1.4Eloqua Data Model
Learning Objectives
  • Identify major milestones and key deliverables of the implementation offerings
  • Identify the pre-requisite documents required for successful implementation
  • Identify key attendees required for Eloqua implementation
  • Understand Eloqua Data Model structure and relationships
1.2
Setting up the Eloqua database
7 subtopics
1.2.1Security Settings Configuration
1.2.2Database Administration Tasks
1.2.3Email Groups Configuration
1.2.4Preference Management Configuration
1.2.5Critical Branding and Deliverability Tasks
1.2.6Tracking Implementation
1.2.7Forms Configuration
Learning Objectives
  • Configure Security Settings appropriately for organization needs
  • Configure Database Admin tasks for effective data management
  • Configure Email Groups for optimal email delivery
  • Configure Preference Management tasks for compliance
  • Review and implement Critical Branding and Deliverability tasks
  • Implement tracking correctly for attribution and reporting
  • Configure forms for effective data collection
Domain Hands-on Skills
Setting up new Eloqua instance from scratchConfiguring security groups and user permissionsImplementing email authentication (SPF, DKIM, DMARC)Setting up tracking scripts and validating data collectionCreating and configuring forms with processing steps
Common Mistakes to Avoid
  • Incomplete security group configuration leaving access gaps
  • Missing email authentication setup causing deliverability issues
  • Improper preference center implementation violating compliance
  • Inadequate tracking parameter planning limiting attribution
  • Insufficient IP warming causing reputation damage
2

Configuring Core Features 30%

3

Configuring Platform Extensions 30%

4

Using AI/ML/Mobile and Other Automation Features 10%

5

Enabling Redwood Capabilities 5%

How do I earn the Oracle Eloqua Marketing 2025 Business Practitioner certification?

Official Pathway Guidance

Track: Oracle Marketing Cloud

Prerequisites

  • Optional
    Oracle strongly recommends 6-12 months of hands-on Eloqua implementation experience

Next Steps

  • Professional is highest level for EloquaNo higher level certification

Alternative Paths

  • 1Z0-1194-24Oracle Cloud 2024 CX Sales Professional
  • 1Z0-1032-24Oracle Responsys Marketing Platform 2024 Implementation Professional
  • 1Z0-1087-23Oracle Account Reconciliation 2023 Implementation Professional

Career Progression

Entry Roles

  • Junior Marketing Automation Specialist
  • Marketing Operations Coordinator
  • Email Marketing Specialist

Certified Roles

  • Eloqua Implementation Consultant
  • Marketing Automation Specialist
  • Marketing Operations Manager
  • CRM Marketing Specialist
  • Marketing Technology Consultant

Advanced Roles

  • Senior Marketing Automation Architect
  • Marketing Operations Director
  • Marketing Technology Lead
  • Oracle Marketing Cloud Consultant

Certification Maintenance

  • Recertification Options:
    Take the latest version of Oracle Eloqua Marketing Implementation Professional exam when released (typically annual)Take a free Delta exam if eligible (holders of 2019+ certifications)Stay current with Oracle Eloqua platform updates and release notes

How do I study for the 1Z0-340-25 Exam?

What's changed on this exam?

Status: ACTIVE

Technology Coverage

Oracle Redwood Design SystemLatest

New domain in 2025 exam (5% weighting)

Released: 2024-2025
AI/ML Features (Send Time Optimization, Subject Line Optimization)Enhanced in 24A-25A releases

Expanded coverage in 2025 exam (included in 10% AI/ML/Mobile domain)

Released: 2024-2025
Mobile Marketing IntegrationEnhanced features

Included in AI/ML/Mobile domain (10% weighting)

Released: 2024
CRM Integration (Salesforce, Microsoft Dynamics)Continuous updates

Major topic in Platform Extensions domain (30% weighting)

Released: Ongoing

Industry Trends

Who should take this exam?

Recommended Experience

  • Experience implementing Oracle Eloqua Marketing Cloud Service
  • Understanding of marketing automation concepts
  • Familiarity with CRM integrations (Salesforce, Microsoft Dynamics)
  • Hands-on experience with Eloqua platform features
  • Knowledge of email marketing best practices

Experience Level: Intermediate To Advanced

How do I register & what's the exam fee?

Exam Cost$245 USD
Testing CentersPearson VUE
Online ProctoringAvailable

How long is the certification valid?

Valid ForFollows Oracle Cloud Recertification Policy
Recertification
  • Take the latest version of the Oracle Eloqua Marketing Implementation Professional exam when released
  • Take a free Delta exam if you hold a previous Eloqua certification from 2019+
  • Stay current with annual platform updates

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