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Exam Information
Official specifications published by Oracle
Exam Format
90 min
50
68%
Professional
Registration
$245 USD
Pearson VUE or online proctoring
Validity
Follows Oracle Cloud Recertification Policy
Take the latest version of the Oracle Eloqua Marketing Implementation Professional exam when released; Take a free Delta exam if you hold a previous Eloqua certification from 2019+; Stay current with annual platform updates
1Z0-340-25 Exam Topics and Domains
1Z0-340-25 is organized into 5 weighted domains. Expect to work with Eloqua CRM Integration, Eloqua Forms, Eloqua Reporting, CRM Integration, and more.
1
Getting Started with Eloqua
25%
Understanding key Eloqua implementation concepts
Implementation Milestones and DeliverablesPre-requisite DocumentationKey Stakeholders and AttendeesEloqua Data Model
- Identify major milestones and key deliverables of the implementation offerings
- Identify the pre-requisite documents required for successful implementation
- Identify key attendees required for Eloqua implementation
- Understand Eloqua Data Model structure and relationships
Setting up the Eloqua database
Security Settings ConfigurationDatabase Administration TasksEmail Groups ConfigurationPreference Management ConfigurationCritical Branding and Deliverability TasksTracking ImplementationForms Configuration
- Configure Security Settings appropriately for organization needs
- Configure Database Admin tasks for effective data management
- Configure Email Groups for optimal email delivery
- Configure Preference Management tasks for compliance
- Review and implement Critical Branding and Deliverability tasks
- Implement tracking correctly for attribution and reporting
- Configure forms for effective data collection
2
Configuring Core Features
30%
Navigating Eloqua
Segment Editor AnalysisEmail Editor with Responsive DesignLanding Page Editor with Responsive DesignForm Editor Data CollectionCampaign Canvas EvaluationEloqua Reports AnalysisProgram Canvas Application
- Analyze the Segment Editor for effective audience targeting
- Apply responsive design with the Email Editor
- Apply responsive design with the Landing Page Editor
- Collect data effectively with the Form Editor
- Evaluate the Campaign Canvas for automation workflows
- Analyze Eloqua Reports for performance insights
- Apply Programs on Program Canvas for nurture campaigns
3
Configuring Platform Extensions
30%
Understanding CRM Integration
CRM Integration ExplorationData PrioritizationCRM Integration Setup Wizard
- Explore CRM Integration capabilities and architecture
- Prioritize Data appropriately between systems
- Use the CRM Integration Setup Wizard for configuration
Extending Eloqua's capabilities
Lead Scoring ImplementationSales Tools ImplementationAdvanced Intelligence ImplementationOracle App Cloud UtilizationClosed-Loop Reporting Understanding
- Implement Lead Scoring models for qualification
- Implement Sales Tools for sales enablement
- Implement Advanced Intelligence for AI-powered insights
- Utilize the Oracle App Cloud for extensions
- Understand Closed-Loop Reporting for attribution
4
Using AI/ML/Mobile and Other Automation Features
10%
AI/ML/Mobile and Automation Features
Artificial Intelligence and Machine LearningMobile Marketing FeaturesMarketing Automation Features
- Identify the business value and capabilities available in AI/ML features
- Identify mobile marketing capabilities and best practices
- Identify automation features for efficiency and personalization
5
Enabling Redwood Capabilities
5%
Redwood Capabilities
Redwood Identification and Enablement
- Identify Redwood capabilities available in Eloqua
- Enable Redwood capabilities appropriately
- Understand implications of Redwood on existing configurations
How do I earn this certification?
Passing 1Z0-340-25 earns the Oracle Eloqua Marketing 2025 Certified Implementation Professional certification. It sits in the Oracle Marketing Cloud track.
Next Level Options
No higher level certification Oracle does not offer Expert or Master level for Eloqua certifications
Alternative Paths
- 1Z0-1194-24 - Oracle Cloud 2024 CX Sales Professional Complementary CRM and sales automation skills for Eloqua integrations
- 1Z0-1032-24 - Oracle Responsys Marketing Platform 2024 Implementation Professional Alternative Oracle marketing automation platform certification
- 1Z0-1087-23 - Oracle Account Reconciliation 2023 Implementation Professional Data governance and account management skills applicable to Eloqua
Practice with Precision
The PlanetCert Simulator mirrors the real exam environment with authentic questions and timed pressure.
How to study for this exam?
The most effective way to prepare for 1Z0-340-25 is by using the PlanetCert Simulator to practice questions and review detailed explanations.
What's changed on this exam?
Current Status
- ACTIVE
- Last content update: 2025
Updates
- Oracle Redwood Design System Latest New domain in 2025 exam (5% weighting) • Release date: 2024-2025
- AI/ML Features (Send Time Optimization, Subject Line Optimization) Enhanced in 24A-25A releases Expanded coverage in 2025 exam (included in 10% AI/ML/Mobile domain) • Release date: 2024-2025
- Mobile Marketing Integration Enhanced features Included in AI/ML/Mobile domain (10% weighting) • Release date: 2024
- CRM Integration (Salesforce, Microsoft Dynamics) Continuous updates Major topic in Platform Extensions domain (30% weighting) • Release date: Ongoing
Who should take this exam?
- Experience implementing Oracle Eloqua Marketing Cloud Service
- Understanding of marketing automation concepts
- Familiarity with CRM integrations (Salesforce, Microsoft Dynamics)
- Hands-on experience with Eloqua platform features
- Knowledge of email marketing best practices