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Q1

A global B2B software company is implementing Eloqua and integrating it with their Salesforce CRM. The marketing team in Eloqua is responsible for enriching contact data, while the sales team in Salesforce is the authority on account-level data. During initial testing, it was discovered that when a sales representative updates an account's industry in Salesforce, the change is overwritten by older data from Eloqua during the next sync. An implementation consultant is tasked with resolving this data conflict while ensuring marketing can still update other non-authoritative fields. Which configuration in the CRM integration settings is the optimal solution?

Q2

A financial services firm is launching a new IP warming campaign in Eloqua. During the initial sends to a small, highly engaged segment, the deliverability specialist observes a significant number of soft bounces classified with the reason 'Mailbox Full'. What is the most appropriate next step to ensure the IP warming process is not negatively impacted?

Q3

A marketing team is designing a re-engagement campaign on the Campaign Canvas for contacts who have not opened an email in the last 90 days. The goal is to send a series of three emails. If a contact clicks a link in any of the emails, they should be immediately removed from the campaign and added to an 'Engaged' shared list. Which configuration on the Campaign Canvas correctly implements this logic? ```mermaid flowchart TD A(Segment: Not Opened in 90 Days) --> B{Email 1 Sent}; B --> C{Wait 7 Days}; C --> D{Decision: Clicked Email 1?}; D -- No --> E{Email 2 Sent}; D -- Yes --> F[Exit Campaign]; E --> G{Wait 7 Days}; G --> H{Decision: Clicked Email 2?}; H -- No --> I{Email 3 Sent}; H -- Yes --> F; I --> J{Wait 7 Days}; J --> K{Decision: Clicked Email 3?}; K -- Yes --> F; K -- No --> F; ```

Q4

A marketing manager at an e-commerce company is concerned about email fatigue and wants to optimize campaign timing. They decide to implement Eloqua's Send Time Optimization (STO) feature. What is the primary business value this feature provides?

Q5

True or False: Enabling Redwood capabilities in an Eloqua instance will immediately and irreversibly convert all existing classic emails, landing pages, and forms to the new Redwood experience.

Q6Multiple answers

A consultant is designing a lead scoring model for a technology company. The model must evaluate a contact's fit based on their job title and company size (Profile score) and also their recent activities, such as website visits and form submissions (Engagement score). The final lead rating (e.g., A1, B2, C3) should be a combination of both scores. Which TWO components are essential to configure in Eloqua to achieve this? (Select TWO)

Q7

An Eloqua administrator needs to grant a new marketing intern access to create and edit emails and landing pages. However, to prevent accidental sends or activations, the intern must be prohibited from activating campaigns and sending emails directly. Which security group permission should be explicitly denied to meet this requirement?

Q8

A marketing specialist has created a form that is intended to write submission data to a Custom Data Object (CDO). After testing the form, they notice that while contact fields are being updated correctly, no new records are appearing in the CDO. The form processing steps are configured in the correct order. What is the most likely cause of this issue?

Q9

A marketing operations director is reviewing a closed-loop report and notices that while campaign activities are synced correctly to Salesforce as Campaign Members, the associated revenue from closed-won Opportunities is not being attributed back to any Eloqua campaigns. All field mappings appear correct, and the integration user has the necessary permissions. What is the most probable missing configuration that is causing this attribution failure?

Q10

A university uses Eloqua to manage communications for prospective students. Their main website is `university.edu`, but the admissions portal is on a separate subdomain, `apply.university.edu`. To maintain a seamless view of a prospect's journey, it's critical to track their activity across both the main site and the admissions portal. Which tracking script implementation strategy should be used?