Question 1
Q1A Cisco partner is presenting a sustainability proposal to a manufacturing client's executive board. The Chief Financial Officer (CFO) expresses skepticism, stating, "These initiatives sound expensive and our primary focus is on quarterly profitability." Which approach is most effective for the partner to address this objection and gain buy-in?
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Correct answer: B
The CFO's primary language is financial. The most effective approach is to translate sustainability initiatives into tangible financial benefits. Presenting data on ROI, reduced operational expenditures (OpEx) through energy savings, and new financial opportunities like green bonds or loans directly addresses the CFO's profitability concerns in a language they understand.