Question 1
A regional law firm with 75 employees is transitioning to a permanent hybrid work model. The firm handles highly sensitive client data and must comply with strict data privacy regulations. Their current infrastructure consists of basic on-premises servers and a traditional firewall. The managing partners have two main goals: 1) ensure seamless and secure collaboration for employees both in the office and at home, and 2) gain visibility into potential security threats without hiring a dedicated security team.
A Cisco partner engineer proposes a solution that combines Webex for collaboration and Cisco Umbrella for DNS-layer security. To demonstrate the value, the engineer needs to show how these solutions address the firm's specific compliance and security concerns.
Which approach represents the most effective cross-selling strategy in this scenario?
Answer and explanation
Correct answer: D
The most effective cross-selling strategy is to show how the products work together to solve the customer's core business problem. For the law firm, the problem is not just collaboration or security, but secure collaboration under regulatory pressure. Presenting the solutions as an integrated platform directly addresses this primary concern. This approach links the value of both products, making the combined sale stronger than selling them individually or prioritizing one over the other.