A multinational retailer is migrating its entire product catalog from multiple, granular Standard Shopping campaigns to a single Performance Max campaign. The primary business objective is to maximize overall profit, not just revenue. Their product feed contains a custom_label_0 attribute indicating profit margin tiers ('high', 'medium', 'low'). The marketing team has limited creative assets for the 'low' margin products. Given these constraints, which strategy represents the most effective setup for the new Performance Max campaign?
Q2Multiple answers
A digital marketing manager for a high-end fashion brand is reviewing the Diagnostics tab in Google Merchant Center Next. They observe a significant number of item disapprovals. Which TWO of the following issues are common causes for disapprovals under the 'Misrepresentation' policy? (Select TWO)
Q3
An e-commerce manager needs to apply a 15% discount to all products from the 'SummerWear' category for a weekend flash sale. The primary product feed is updated daily via a scheduled fetch from their e-commerce platform, and they cannot easily modify this primary source file. What is the most efficient method in Google Merchant Center to implement this temporary price change without disrupting the primary feed?
Q4
True or False: When launching a new Performance Max campaign for retail, providing audience signals is an optional step, but it is highly recommended because it significantly accelerates the AI model's learning phase.
Q5
A startup is launching a new, innovative electronic gadget. They have a limited initial marketing budget and their primary goal is to gather performance data and establish a baseline Cost Per Acquisition (CPA), while maintaining tight control over bidding. Which campaign type and bidding strategy would be most appropriate for this initial launch phase?
Q6
A new online retailer has successfully set up their Google Merchant Center account and uploaded a product feed. They notice their products appearing on the Shopping tab on Google Search but they have not yet created or funded a Google Ads campaign. How is this possible?
Q7
During a site-wide sale, a merchant updates the prices for hundreds of products in their primary feed. A few hours later, they notice that while most ads reflect the new sale price, a handful of their top-selling items are still showing the old, higher price. The `sale_price` attribute is correctly populated in the feed file. What is the most likely cause for this price discrepancy?
Q8Multiple answers
A marketing team is setting up a Performance Max campaign for an established online store that sells high-end camping and hiking equipment. To help the AI model optimize effectively from the start, they need to provide the strongest possible audience signals. Which TWO of the following would be considered the most valuable signals for this campaign? (Select TWO)
Q9
An e-commerce business has implemented full Enhanced Ecommerce tracking, providing Google Ads with detailed conversion value data, including profit margins for each transaction. The company's primary goal is to achieve a 500% Return On Ad Spend (ROAS). Which Performance Max bidding strategy and configuration is MOST precisely aligned with this specific business objective?
Q10
A retailer is selling a new dietary supplement and the product's landing page includes the claim: "Guaranteed to help you lose 10 pounds in 10 days!" The product feed is subsequently disapproved in Google Merchant Center. This disapproval is most likely due to a violation of which specific Shopping Ad policy?