Google Analytics Certification Free Sample Questions

A financial services company has implemented Google Analytics 4 across its main marketing website and a separate, secure client portal hosted on a different domain. The marketing team observes that when a user clicks 'Login' on the marketing site, their session ends, and a new session begins on the client portal, inflating user counts and breaking the user journey analysis. The primary goal is to see the entire user path from initial ad click to a specific action within the client portal as a single, continuous journey.

The current setup uses the same GA4 measurement ID on both domains. The marketing team has confirmed the tracking code is firing correctly on all pages. However, referral reports show the main marketing domain as a top traffic source to the client portal, confirming the session break. The company's compliance department requires that no personally identifiable information (PII) is captured in GA4.

Which configuration change should the analytics consultant recommend to resolve the session fragmentation issue while respecting all constraints?

A large B2B SaaS company uses Google Analytics 4 to track user behavior on their marketing website. Their primary goal is to increase qualified leads, which are defined as users who complete a 'Request a Demo' form. The data science team wants to analyze the raw, unsampled event data in their own environment to build a lead scoring model. They need access to every event, including custom event parameters that capture form field interactions, to correlate with eventual sales data from their CRM.

The marketing team also wants to create more sophisticated remarketing audiences based on predictive metrics, such as 'Likely 7-day churning purchasers,' to target with re-engagement campaigns in Google Ads. Currently, the company's GA4 property is a standard setup and is not linked to any other Google Cloud or Marketing Platform products. The data science team has a Google Cloud Platform (GCP) project ready for use.

To meet the requirements of both the data science and marketing teams, which two actions should be implemented in the GA4 property?

A digital media publisher wants to understand reader engagement more deeply. Their website features articles across various categories (e.g., 'Technology', 'Finance', 'Lifestyle') and formats (e.g., 'Article', 'Video', 'Podcast'). The analytics team needs to analyze which content categories and formats drive the highest user engagement and lead to the most newsletter subscriptions.

To achieve this, they plan to send the content category and format as parameters with the page_view event. They need to make this information available for analysis in standard reports, explorations, and for building audiences. The data must be permanently stored and associated with the events it was collected with.

Which GA4 feature should be configured to capture and utilize this metadata effectively?

True or False: Once a custom dimension is created in a Google Analytics 4 property, it can be deleted if it is no longer needed, freeing up a slot for a new custom dimension.

An analyst is using the Funnel exploration report to visualize the checkout process of an e-commerce site. They have defined the steps as view_item, add_to_cart, begin_checkout, and purchase. When reviewing the funnel, they notice a large drop-off between the begin_checkout and purchase steps. They want to identify which specific traffic sources are contributing the most to this particular drop-off.

How can the analyst achieve this within the Funnel exploration report?

A marketing analyst is setting up a new GA4 property and wants to ensure that traffic from internal employees does not skew the data. The company has a single office location with a static IP address. What is the most direct and recommended method within the GA4 interface to exclude this internal traffic?

What is the primary purpose of enabling Google Signals in a Google Analytics 4 property? (Select TWO)

An analyst is reviewing the traffic acquisition report and sees a significant amount of traffic attributed to (direct) / (none). They suspect that much of this traffic is not actually from users typing the URL directly, but from other sources where tracking parameters are lost. Which of the following are common causes for legitimate marketing traffic being misattributed as Direct? (Select THREE)

A developer needs to send data to Google Analytics 4 from a point-of-sale terminal in a physical store, which has no browser or user interface. This data needs to be associated with a known customer's existing web journey. Which GA4 feature is specifically designed for this purpose?

An analyst is setting up a GA4 property and wants to collect a custom piece of information about their users, such as their 'Membership Level' (e.g., 'Gold', 'Silver', 'Bronze'). This value should be associated with the user for all their future sessions and events until the value is changed. What is the correct way to implement this?