Question 1
A financial services company is launching a new investment product. The project team has chosen a Design for Six Sigma (DFSS) methodology. They are currently in the process of translating broad customer needs into specific, technical design requirements and identifying potential failure modes for the product's online portal. Which DFSS methodology is most likely being used, and what is the key activity in this phase?
Answer and explanation
Correct answer: B
The scenario describes activities in the 'Measure' and 'Analyze' phases of DMADV. In 'Measure', customer needs (CTQs) are identified and translated into measurable design specifications. In 'Analyze', the team analyzes design options and identifies potential failure modes, often using FMEA. IDOV's 'Design' phase focuses more on developing detailed designs after requirements are set, and 'Optimize' involves refining it, often with advanced tools like simulation.