Question 1
A data science team is developing a predictive model for customer churn. During the Data Preparation phase of the Data Analytics Lifecycle, they encounter a dataset with 15% missing values in the 'Last_Transaction_Date' column. The team decides that this variable is critical for the model. Which of the following is the most robust strategy for handling these missing values without introducing significant bias?
Answer and explanation
Correct answer: C
Using a regression model (or another predictive imputation method) is the most robust approach. It leverages relationships with other variables to estimate the missing values, preserving the data's underlying structure better than simple mean/median imputation. Deleting 15% of the data would cause significant information loss. Replacing a date with the mean is statistically inappropriate for temporal data and could distort the distribution.
