Display-Advertising
DISPLAY-ADS
Money Back Guarantee
98% Success Rate
Real Questions
2
Targeting Methods and Strategies
3
Ad Formats and Creative
4
Bidding and Optimization
5
What topics are on the DISPLAY-ADS exam?
How do I earn the Display-Advertising certification?
Official Pathway Guidance
Track: Google Ads Specialist
Prerequisites
- google-ads-fundamentalsGoogle Ads Fundamentals (Discontinued)
Next Steps
- google-ads-measurementGoogle Ads Measurement Certification
- google-analytics-4Google Analytics 4 Certification
- google-marketing-platformDisplay & Video 360 Certification
Current Level
- google-ads-displayGoogle Ads Display Certification
- google-ads-videoGoogle Ads Video Certification
- google-ads-shoppingGoogle Ads Shopping Certification
Alternative Paths
- google-ads-creativeGoogle Ads Creative Certification
- youtube-channel-growthYouTube Channel Growth
- google-web-designerGoogle Web Designer Certification
Career Progression
Entry Level
- Digital Marketing Assistant
- PPC Coordinator
- Display Campaign Assistant
Mid Level
- Display Campaign Manager
- Digital Marketing Specialist
- PPC Account Manager
Senior Level
- Display Strategy Director
- Head of Paid Media
- Digital Marketing Manager
Specialized Roles
- Programmatic Advertising Specialist
- Remarketing Strategy Expert
- Display Creative Optimization Specialist
Complementary Skills
0
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Certification Maintenance
- Recertification Options:Retake the Display certification examComplete the recertification assessmentMaintain through continuous learning credits (when available)
How do I study for the DISPLAY-ADS Exam?
Practice the Display-Advertising with our Exam Simulator
Free practice questions, exam guides, and real exam‑style explanations in our Planet Cert simulator.
Official Resources
[object Object]official_course[object Object]documentation[object Object]guide[object Object]toolFree Resources
https://www.youtube.com/googleadsvideo_tutorialshttps://support.google.com/google-ads/communitycommunityhttps://www.thinkwithgoogle.com/insightshttps://blog.google/products/ads/blogStudy Tips
- Focus heavily on audience targeting types and when to use each
- Understand the differences between bidding strategies
- Practice creating responsive display ads
- Know the Display Network components and reach
- Study remarketing implementation thoroughly
- Understand Performance Planner functionality
- Review Quality Score factors for Display
- Learn about automated features and machine learning
- Understand attribution models and conversion tracking
- Practice with real campaign scenarios
What's changed on this exam?
Upcoming Changes
2024-Q4
Demand Gen campaigns expansion
May affect Display campaign strategies
2025-Q1
New responsive display ad formats
Additional creative options to learn
2024-Q4
Enhanced audience reporting
New measurement capabilities
Technology Coverage
Generative AI in Google Ads2024 Release
New questions on AI-powered features expected
Released: 2024-06-01Privacy SandboxPhase 3
Privacy-first advertising methods now tested
Released: 2024-Q3Enhanced Conversionsv2.0
Measurement and privacy questions updated
Released: 2024-05-01Industry Trends
- AI-powered automation becoming dominant in ad creation and optimization
- Privacy-first advertising replacing third-party cookies
- Cross-channel integration through Performance Max
- First-party data strategies increasingly critical
- Video and visual content gaining importance in Display
- Machine learning optimization replacing manual bidding
Who should take this exam?
Recommended Experience
- Hands-on experience managing Google Ads Display campaigns
- Basic understanding of digital marketing concepts
- Familiarity with Google Ads interface
- 3-6 months of practical Google Ads experience
Experience Level: Beginner-intermediate
How do I register & what's the exam fee?
| Exam Cost | $[object Object] USD |
| Testing Centers | Google Skillshop Online |
| Online Proctoring | Available |
How long is the certification valid?
| Valid For | 1 year |
| Recertification |
|
What jobs can I get with this?
Career Benefits
- Professional certification from Google
- Enhanced credibility with clients and employers
- Eligibility contribution for agency Google Partner status
- Demonstrated expertise in display advertising
- Access to Google Partners resources