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Exam Information
Official specifications published by Google
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SEARCH-ADVERTISING Exam Topics and Domains
SEARCH-ADVERTISING is organized into 7 weighted domains. Expect to work with Google Ads, Google Analytics, Google Search Network, Google Shopping, and more.
Grow Your Business with Google Ads
Google Ads Campaign Goals and Objectives
- Convert brand's online marketing vision into coherent digital marketing strategy
- Create Google Search strategy aligned with wider marketing plans
- Design plans to increase sales, leads, or site traffic using Google Search
Campaign Types and Networks
- Select appropriate campaign types for specific marketing objectives
- Understand where ads appear for each campaign type
Explore the Value of Google Search
Search Campaign Setup and Configuration
- Configure search campaigns for optimal performance
- Select appropriate networks and targeting options
- Implement effective bidding strategies
Keywords and Match Types
Keyword Strategy and Match Types
- Customize keyword lists to support campaign goals
- Implement appropriate match types for audience reach
- Use Dynamic Search Ads effectively
Google Ads Auction and Ad Quality
Ad Rank and Quality Score
- Understand the Google Ads auction mechanism
- Optimize for Quality Score improvements
- Balance bid strategy with quality factors
Ad Creation and Extensions
Text Ads and Responsive Search Ads
- Create effective Responsive Search Ads
- Write compelling ad copy
- Optimize ad rotation and testing
Ad Extensions
- Implement all relevant ad extensions
- Understand automated extension generation
- Optimize extension performance
Smart Bidding and Automation
Automated Bidding Strategies
- Implement Smart Bidding effectively
- Select appropriate automated strategies
- Monitor and optimize automated performance
Audience Solutions
Search Audience Targeting
- Implement audience targeting strategies
- Create and manage custom audiences
- Optimize campaigns with audience insights
How do I earn this certification?
Passing SEARCH-ADVERTISING earns the Google Ads Search Certified certification. It sits in the Google Ads track.
- google-ads-search - Google Ads Search
- google-ads-display - Google Ads Display
- google-ads-video - Google Ads Video
- google-ads-shopping - Shopping Ads
- google-ads-apps - Google Ads Apps
- google-ads-measurement - Google Ads Measurement Certification
- google-analytics-4 - Google Analytics 4
- google-ads-creative - Google Ads Creative Certification Creative optimization skills
- google-marketing-platform - Campaign Manager 360 Enterprise-level campaign management
- google-ai-powered-performance - AI-Powered Performance Ads Advanced automation expertise
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How to study for this exam?
The most effective way to prepare for SEARCH-ADVERTISING is by using the PlanetCert Simulator to practice questions and review detailed explanations.
What's changed on this exam?
- ACTIVE
- Last content update: 2025-01-01
- Performance Max 2025 Increasing focus on cross-channel automation • Release date: 2025-01-01
- AI-Powered Search 2025 New questions on AI optimization features • Release date: 2024-11-01
- Responsive Search Ads Enhanced 2025 Default ad type with new optimization features • Release date: 2024-10-01
Who should take this exam?
This exam is typically taken by Digital marketers and PPC specialists.
- On-the-job experience using Google Ads
- Familiarity with online advertising concepts
- Experience managing different types of Google Ads campaigns
- Basic understanding of digital marketing