A retail bank is designing a decision strategy to present credit card offers on its public website. To minimize latency, the strategy must avoid performing complex calculations on the entire customer base in real-time. Which strategy component is most suitable for efficiently retrieving pre-calculated customer segments at the beginning of the strategy flow?
A telecommunications company uses the standard P*C*V*L arbitration formula. To counter a competitor's new product launch, the marketing team wants to temporarily increase the priority of their 'Unlimited Data Plan' action for the next month, regardless of individual customer propensity. Which is the most appropriate and maintainable method to achieve this boost?
A decisioning consultant is configuring Engagement Policies for a banking application. The goal is to ensure that customers are only shown offers they qualify for and that are appropriate for their current context. Which two policy types must be configured to meet this requirement? (Select TWO)
A global insurance company, 'SecureLife,' is implementing Pega Customer Decision Hub to personalize communications across its web portal, mobile app, and call center. The primary goal is to provide consistent, context-aware Next-Best-Actions (NBAs) regardless of the channel the customer uses. SecureLife has a legacy system that calculates a daily 'Risk Score' for each customer. This score is critical for determining eligibility for certain insurance products. The business requires that this Risk Score be available to all real-time decisioning strategies with minimal latency. Additionally, to avoid customer annoyance, a new contact policy must be implemented: a customer who has been contacted via email in the last 7 days should not receive another email offer, but they can still see offers on the web portal. The project team is concerned about performance, as the real-time channels must respond within 200 milliseconds. The customer data volume is large, with over 20 million customer profiles. The team needs a solution that is both performant and correctly implements the business logic for NBA and contact policies. Which architectural approach best meets SecureLife's requirements for performance, data integration, and channel-specific contact policies?
True or False: In Pega Customer Decision Hub, an Action can have multiple Treatments, but a Treatment can only be associated with a single Action.
A marketing team has observed that the performance of an adaptive model, which predicts click-through rates for a web banner, has been steadily declining over the past month. The model's success rate is now below the acceptable threshold. What is the most likely cause for this degradation?
A consultant needs to configure a strategy that first filters a list of propositions based on customer eligibility and then groups the remaining propositions by product line to apply a specific discount to each group. Which sequence of components correctly implements this logic? ```mermaid flowchart TD A[Start] --> B{Proposition Data} B --> C[?] C --> D[?] D --> E[End] ```
A company is running an always-on outbound campaign. To prevent customer fatigue, they have configured a contact policy to limit customers to one email per week. A high-priority, time-sensitive campaign needs to be sent, and the business wants to bypass this weekly limit for this specific campaign only. How can this be achieved?
A decisioning consultant is designing a customer journey in Pega CDH. The journey should orchestrate a customer's experience from initial interest in a product to post-purchase follow-up. What is the primary purpose of defining stages within this journey?
A business analyst wants to create a new action for a 'Premium Subscription' offer. They need to define the potential revenue this action represents and a starting likelihood for the action to be accepted. In which rule type would they configure these attributes?