Question 1
IntermediateDiscovery · Research Methodology and Tools
A UX Designer is conducting a discovery session for a global call center implementation. The stakeholders are unsure why the current case resolution time is high despite having a robust knowledge base. The designer decides to observe agents in their natural environment handling real calls to identify friction points that agents might not verbally report. Which research method is being applied?
Answer and explanation
Correct answer: A
Contextual Inquiry involves observing and interviewing users in their actual environment while they perform tasks. This allows the designer to see 'invisible' workarounds and friction points that users might forget to mention in a survey or focus group.
