A direct-to-consumer mattress company is running a Video Action campaign with a 'Maximize conversions' bidding strategy. After three weeks, the campaign's cost-per-acquisition (CPA) is 30% higher than the target, and the budget is not being fully spent. The campaign is using optimized targeting with remarketing lists as signals. Which initial action is most likely to improve performance while scaling spend?
A movie studio is promoting a new blockbuster film. The primary goal is to generate maximum awareness and reach among adults aged 18-34 in the week leading up to the premiere. The budget is substantial but fixed. Which combination of ad formats and bidding strategy is most suitable for this objective? (Select TWO)
True or False: When using Customer Match, advertisers can upload personally identifiable information (PII) like home addresses and phone numbers directly into Google Ads to target users on YouTube.
An analyst is reviewing the performance of a skippable in-stream ad campaign in YouTube Analytics. They observe a sharp drop-off in audience retention within the first 3-5 seconds of the ad across all demographics. According to Google's ABCD framework, which component is most likely failing?
A financial services company wants to run a YouTube campaign to drive leads for its retirement planning service. They have created a custom audience based on search terms like '401k rollover' and 'retirement calculator'. To find new customers who behave similarly to their existing high-value clients, which audience strategy should they primarily employ?
A brand manager is setting up a Brand Lift study to measure the impact of their new video campaign. What is the fundamental mechanism by which Brand Lift measurement works?
A CPG brand is launching a new line of snacks and wants to maximize reach at a controlled cost. They are considering using the Target Frequency campaign goal. What is required to use this feature, and what is its primary function? ```mermaid flowchart TD A[Start Campaign Setup] --> B{Goal: Awareness & Reach}; B --> C{Select Campaign Subtype}; C --> D{Choose Bidding Strategy}; D --> E{Target Frequency Available?}; E -->|Yes| F[Set Weekly Frequency Goal]; E -->|No| G[Use tCPM Bidding]; F --> H[Launch Campaign]; G --> H; ```
To create a responsive video ad that can serve in skippable in-stream, in-feed, and Shorts placements, an advertiser must provide which of the following assets? (Select THREE)
A consultant is advising a large retail client on their YouTube strategy. The client's main objective is to understand how their significant investment in non-skippable, awareness-focused video ads is influencing organic search behavior for their brand terms on Google.com. Which measurement solution should the consultant recommend?
What is the primary difference between a 'view' for a skippable in-stream ad versus an 'engaged-view'?