Ads Search Certification

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Question Types
Multiple choiceFill in the blankDiagramsCase studies

What's Included

260
Practice Questions
1
Exam Versions
22
Languages
Translation Beta
Jul 24, 2018
Release Date
Oct 18, 2025Last Updated

Complete Exam Package

260 ads-search practice questions with detailed explanations

Multiple Exam Modes

Study Mode, Timed Practice, and Flashcard Review

Lifetime Updates

Stay current with free question updates and new exam versions

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Exam Details

Duration
Passing Score80%
Languages Czech +21
LevelProfessional
TestingSkillshop (online)
Valid For1 year
Release DateJul 24, 2018
Exam Cost$0

What topics are on the ADS-SEARCH exam?

1

AI-Powered Search Campaign Fundamentals 15%

1.1
Get Started with AI-Powered Search Campaigns
1 subtopics
1.1.1AI-Powered Search Campaign Setup
Learning Objectives
  • Understand how AI enhances Search campaigns
  • Set up AI-powered Search campaigns effectively
Domain Hands-on Skills
Campaign creationAI feature configuration
Common Mistakes to Avoid
  • Not enabling AI features
  • Poor campaign structure
2

Google Ads Auction System 10%

3

AI-Powered Search Ads Creation 20%

4

Bidding Strategies 20%

5

Growth Tools and Features 10%

6

Campaign Optimization 25%

How do I earn the Ads Search Certification certification?

Official Pathway Guidance

Track: Google Ads

Prerequisites

  • noneNo formal prerequisitesOptional

Next Steps

  • google-ads-creativeGoogle Ads Creative Certification
  • ai-powered-performance-adsAI-Powered Performance Ads Certification
  • search-ads-360Search Ads 360 Certification

Current Level

  • google-ads-displayGoogle Ads Display CertificationParallel
  • google-ads-videoGoogle Ads Video CertificationParallel
  • google-ads-measurementGoogle Ads Measurement CertificationParallel

Career Progression

Entry Level

  • Digital Marketing Coordinator
  • PPC Specialist
  • Search Marketing Assistant

Mid Level

  • Search Campaign Manager
  • SEM Specialist
  • Digital Marketing Manager

Senior Level

  • Director of Paid Search
  • VP of Digital Marketing
  • Chief Marketing Officer

Certification Maintenance

  • Recertification Options:
    Retake the certification examPass with 80% or higher scoreNo continuing education credits available

How do I study for the ADS-SEARCH Exam?

Practice the Ads Search Certification with our Exam Simulator

Free practice questions, exam guides, and real exam‑style explanations in our Planet Cert simulator.

Official Resources

Community Resources

Google Ads CommunityGoogle Partners Program

Study Tips

  • Complete all optional modules in the Skillshop course
  • Practice with real campaigns if possible
  • Focus on AI-powered features and Smart Bidding
  • Understand the relationship between Quality Score and Ad Rank
  • Master Responsive Search Ads best practices
  • Study different bid strategies and when to use them

What's changed on this exam?

Status: ACTIVE

Technology Coverage

Performance Max2024

Some Search budget now flows through Performance Max

Released: 2024-07-01
Broad Match with Smart BiddingEnhanced 2024

Increased emphasis on broad match strategies in exam

Released: 2024-08-01
Search ThemesBeta 2024

New topic likely to appear in future exam updates

Released: 2024-09-01

Industry Trends

Who should take this exam?

Recommended Experience

  • Experience with Google Ads interface
  • Understanding of digital marketing fundamentals
  • Basic knowledge of search advertising
  • Hands-on campaign management experience

Experience Level: Intermediate

How do I register & what's the exam fee?

Exam Cost$[object Object] USD
Testing CentersSkillshop (online)
Online ProctoringAvailable

How long is the certification valid?

Valid For1 year
Recertification
  • Retake the certification exam annually
  • Complete the assessment with 80% or higher score

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