Google Analytics Certification

GA4

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GA4 - 1 item(s)

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Question Types
Multiple choiceFill in the blankDiagramsCase studies

What's Included

248
Practice Questions
1
Exam Versions
15
Languages
Translation Beta
Aug 16, 2022
Release Date
Oct 18, 2025Last Updated

Complete Exam Package

248 GA4 practice questions with detailed explanations

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Study Mode, Timed Practice, and Flashcard Review

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Exam Details

Duration90 min
Passing Score80%
Languages English +14
LevelProfessional
TestingGoogle Skillshop
Valid For12 months
Release DateAug 16, 2022
Exam Cost$0

What topics are on the GA4 exam?

1

Google Analytics 4 Fundamentals 20%

1.1
Understanding Digital Analytics
2 subtopics
1.1.1Value of Digital Analytics
1.1.2How Google Analytics 4 Works
Learning Objectives
  • Understand the value of digital analytics
  • Describe how Google Analytics 4 collects and processes data
  • Identify key differences between GA4 and Universal Analytics
1.2
GA4 vs Universal Analytics
1 subtopics
1.2.1Key Differences
Learning Objectives
  • Compare Universal Analytics versus Google Analytics 4 data
  • Understand migration requirements
  • Identify property type differences
Domain Hands-on Skills
Identifying property typesUnderstanding data modelsRecognizing measurement differences
Common Mistakes to Avoid
  • Confusing UA and GA4 metrics
  • Misunderstanding event-based tracking
2

Account Setup and Configuration 25%

3

Events and Conversions 20%

4

Reporting and Analysis 20%

5

Integrations and Advanced Features 15%

How do I earn the Google Analytics Certification certification?

Official Pathway Guidance

Track: Google Marketing Platform

Prerequisites

  • NoneNo formal prerequisitesOptional
    Basic digital marketing knowledge recommended

Next Steps

Alternative Paths

  • Google Tag ManagerGoogle Tag Manager Fundamentals
  • Google Ads MeasurementGoogle Ads Measurement Certification
  • Google Marketing Platform SalesGoogle Marketing Platform Sales Certification

Certification Maintenance

  • Recertification Options:
    Retake the certification examComplete refresher training when available

How do I study for the GA4 Exam?

Practice the Google Analytics Certification with our Exam Simulator

Free practice questions, exam guides, and real exam‑style explanations in our Planet Cert simulator.

Official Resources

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Learn more about this exam

Analytics ManiaBlog articles and videosGoogle Analytics Official ChannelVideo contentGoogle Analytics CommunityDiscussion forumSimo Ahava's BlogTechnical blog posts

What's changed on this exam?

Status: ACTIVE

Upcoming Changes

2025-Q1
Enhanced AI and machine learning capabilities
2024-Q4
New attribution models

Who should take this exam?

Recommended Experience

  • Complete Google Analytics Academy courses
  • Hands-on experience with GA4
  • Understanding of digital marketing concepts
  • Familiarity with website analytics

Experience Level: Intermediate

How do I register & what's the exam fee?

Exam Cost$[object Object] USD
Testing CentersGoogle Skillshop
Online ProctoringAvailable

How long is the certification valid?

Valid For12 months
Recertification
  • Retake the certification exam
  • Complete updated training modules

What jobs can I get with this?

Career Benefits

  • Industry-recognized credential
  • Demonstrates GA4 proficiency
  • Career advancement opportunities
  • Client trust and credibility

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