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Exam Information
Official specifications published by Google
Exam Format
90 min
50
80%
Professional
Registration
$0 USD
Google Skillshop or online proctoring
English, Chinese (Simplified), Czech, Dutch +11 more
Validity
12 months
Retake the certification exam; Complete updated training modules
GA4 Exam Topics and Domains
GA4 is organized into 5 weighted domains. Expect to work with GA4, Google Tag Manager, gtag.js, GA4 Admin, and more.
1
Google Analytics 4 Fundamentals
20%
Understanding Digital Analytics
Value of Digital AnalyticsHow Google Analytics 4 Works
- Understand the value of digital analytics
- Describe how Google Analytics 4 collects and processes data
- Identify key differences between GA4 and Universal Analytics
GA4 vs Universal Analytics
Key Differences
- Compare Universal Analytics versus Google Analytics 4 data
- Understand migration requirements
- Identify property type differences
2
Account Setup and Configuration
25%
Account Structure
Google Analytics Account OrganizationData Streams Configuration
- Structure your Analytics account properly
- Set up Analytics for a website and/or app
- Configure data streams correctly
Implementation and Data Collection
Tag ImplementationCross-Domain Measurement
- Set up data collection for websites and apps
- Confirm data is being collected in Analytics
- Configure cross-domain measurement
3
Events and Conversions
20%
Understanding Events
Event-Based Data ModelEvent Configuration and Management
- Understand GA4's event-based data model
- Create and configure custom events
- Debug and validate event tracking
Conversion Tracking
Setting Up Conversions
- Set up and manage conversion events
- Configure conversion counting
- Understand conversion attribution
4
Reporting and Analysis
20%
Standard Reports
Report Navigation and UsageUnderstanding Metrics and Dimensions
- Navigate GA4 reporting interface
- Understand standard report types
- Interpret metrics and dimensions correctly
Explorations and Custom Analysis
Ad-Hoc Explorations
- Create custom explorations
- Build and apply segments
- Perform advanced analysis
5
Integrations and Advanced Features
15%
Google Ads Integration
Linking Google Ads and AnalyticsAudiences and Remarketing
- Link Google Ads and Analytics
- Set up audiences for advertising
- Configure remarketing
BigQuery and Data Export
BigQuery Integration
- Configure BigQuery export
- Understand export schema
- Basic SQL queries for GA4 data
Attribution and Advertising
Attribution Models
- Understand attribution models
- Configure attribution settings
- Analyze attribution reports
How do I earn this certification?
Passing GA4 earns the Google Analytics Certified certification. It sits in the Google Marketing Platform track.
Next Level Options
- Google Ads Search - Google Ads Search Certification
- Google Ads Display - Google Ads Display Certification
- Google Ads Video - Google Ads Video Certification
- Google Ads Shopping - AI-Powered Shopping ads Certification
- Campaign Manager 360 - Campaign Manager 360 Certification
Alternative Paths
- Google Tag Manager - Google Tag Manager Fundamentals Enhanced tracking implementation skills
- Google Ads Measurement - Google Ads Measurement Certification Deeper advertising analytics expertise
- Google Marketing Platform Sales - Google Marketing Platform Sales Certification Client-facing analytics sales skills
Practice with Precision
The PlanetCert Simulator mirrors the real exam environment with authentic questions and timed pressure.
How to study for this exam?
The most effective way to prepare for GA4 is by using the PlanetCert Simulator to practice questions and review detailed explanations.
What's changed on this exam?
Current Status
- ACTIVE
- Last content update: 2024-06-15
- Announcement date: 2022-08-16
Who should take this exam?
- Complete Google Analytics Academy courses
- Hands-on experience with GA4
- Understanding of digital marketing concepts
- Familiarity with website analytics