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Exam Information
Official specifications published by Google
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GA-SEARCH Exam Topics and Domains
GA-SEARCH is organized into 6 weighted domains. Expect to work with Google Ads, Google AI, Google Ads AI, Google Ads Auction, and more.
AI-Powered Search Campaign Fundamentals
Get Started with AI-Powered Search Campaigns
- Understand how AI enhances Search campaigns
- Set up AI-powered Search campaigns effectively
Google Ads Auction System
Understand the Google Ads Auction
- Master the Google Ads auction mechanics
- Optimize for better Ad Rank
AI-Powered Search Ads Creation
Engage Users with AI-Powered Search Ads
- Create compelling AI-powered Search ads
- Utilize AI for ad optimization
Reach Your Users with Responsive Search Ads
- Master Responsive Search Ads creation
- Optimize RSA performance
Bidding Strategies
Explore AI-Powered Search Ads Bid Strategies
- Master Smart Bidding strategies
- Align bidding with business goals
Growth Tools and Features
Use Tools to Help Your Business Grow
- Leverage Google Ads tools effectively
- Use data for campaign optimization
Campaign Optimization
Optimize AI-Powered Search Campaigns Based On Business Objectives
- Optimize campaigns for specific business objectives
- Implement advanced optimization techniques
How do I earn this certification?
Passing GA-SEARCH earns the Google Ads Search Certified certification. It sits in the Google Ads track.
- google-ads-display - Google Ads Display Certification
- google-ads-video - Google Ads Video Certification
- google-ads-measurement - Google Ads Measurement Certification
- google-ads-apps - Google Ads Apps Certification
- google-ads-creative - Google Ads Creative Certification
- ai-powered-performance-ads - AI-Powered Performance Ads Certification
- search-ads-360 - Search Ads 360 Certification
- google-analytics - Google Analytics CertificationComplementary measurement and analysis skills
- ai-powered-shopping-ads - AI-Powered Shopping ads CertificationE-commerce advertising specialization
- grow-offline-sales - Grow Offline Sales Certification Bridge online and offline marketing
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How to study for this exam?
The most effective way to prepare for GA-SEARCH is by using the PlanetCert Simulator to practice questions and review detailed explanations.
What's changed on this exam?
- ACTIVE
- Last content update: 2024-11-01
- Performance Max 2024 Some Search budget now flows through Performance Max • Release date: 2024-07-01
- Broad Match with Smart Bidding Enhanced 2024 Increased emphasis on broad match strategies in exam • Release date: 2024-08-01
- Search Themes Beta 2024 New topic likely to appear in future exam updates • Release date: 2024-09-01
Who should take this exam?
- Experience with Google Ads interface
- Understanding of digital marketing fundamentals
- Basic knowledge of search advertising
- Hands-on campaign management experience