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Exam Information
Official specifications published by Google
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GA-AI-SHOPPING Exam Topics and Domains
GA-AI-SHOPPING is organized into 6 weighted domains. Expect to work with Google Merchant Center, Google Ads, Google Search, Performance Max, and more.
Fundamentals of Retail Business Growth with Google
Growing Retail Business with Google
- Explain the basics of a growing retail business with Google
- Identify key performance indicators for retail success
- Understand omnichannel retail strategies
How Shopping Ads Work
Shopping Ads Ecosystem
- Explain how Shopping ads work
- Understand the relationship between product data and ad generation
- Identify where Shopping ads appear
Shopping Ads Policy and Compliance
Policy Importance in Shopping Ads
- Articulate the importance of policy in the Shopping Ads ecosystem
- Understand consequences of policy violations
Core Components of Google Shopping Policy
- Identify core components of Google Shopping policy
- Understand data quality requirements
- Recognize and prevent common policy violations
Google Merchant Center and Product Feeds
Merchant Center Setup and Management
- Describe how Merchant Center supports your shopping strategy
- Understand the role of Merchant Center in Shopping campaigns
Product Feed Creation and Optimization
- Create and optimize product data feeds
- Understand all product attributes and their importance
- Resolve feed errors and warnings
Campaign Types and Selection
Choosing Campaign Types
- Choose the appropriate campaign type for your marketing objectives
- Understand differences between Standard Shopping and Performance Max
Performance Max for Retail
Performance Max Features and Benefits
- Learn how Performance Max for Retail can help you reach more consumers
- Understand AI-driven optimization benefits
How do I earn this certification?
Passing GA-AI-SHOPPING earns the Google Ads AI-Powered Shopping Ads Certified certification. It sits in the Google Ads track.
- SEARCH - Google Ads Search Certification
- DISPLAY - Google Ads Display Certification
- VIDEO - Google Ads Video Certification
- AI-PERFORMANCE - AI-Powered Performance Ads Certification
- MEASUREMENT - Google Ads Measurement Certification
- GA4 - Google Analytics Certification
- CM360 - Campaign Manager 360 Certification
- SA360 - Search Ads 360 Certification
- CREATIVE - Google Ads Creative Certification Enhanced creative optimization skills
- OFFLINE - Grow Offline Sales Certification Omnichannel retail expertise
- APPS - Google Ads Apps CertificationMobile commerce expertise
Practice with Precision
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How to study for this exam?
The most effective way to prepare for GA-AI-SHOPPING is by using the PlanetCert Simulator to practice questions and review detailed explanations.
What's changed on this exam?
- ACTIVE
- Last content update: 2024-11-15
- Announcement date: 2023-01-01
- Performance Max for Retail 2.0 Major focus area in current certification • Release date: 2024-09-01
- Google Merchant Center Next 1.0 New interface and features included in exam • Release date: 2024-06-01
- AI-Powered Product Listings Beta Emerging topic, likely in future exam updates • Release date: 2024-11-01
Who should take this exam?
This exam is typically taken by Digital marketers and E-commerce managers.
- Basic understanding of Google Ads
- Experience with e-commerce or retail marketing
- Familiarity with product feeds and inventory management
- Understanding of online advertising concepts