AI-Powered Shopping Ads Certification Free Sample Questions

Performance Max for Retail · Performance Max Campaign Setup and Strategy

1. A

   Create a single asset group for all products and use a 'Maximize conversion value' bidding strategy with a target ROAS. Rely on Google's AI to automatically determine the best products to promote.

2. B

   Create three separate Performance Max campaigns, one for each profit margin tier, and set different ROAS targets for each. This provides maximum control over budget allocation.

3. C

   Use one Performance Max campaign with three asset groups, one for each profit margin tier. Associate tailored creative assets and audience signals with the 'high' and 'medium' groups, while using a more generic setup for the 'low' margin group.

4. D

   Use a single Performance Max campaign and a single asset group. Subdivide the listing groups based on 'custom_label_0'. Set higher value rules or use a value-based bidding strategy that can leverage signals from the feed to prioritize high-margin products.

Shopping Ads Policy and Compliance · Misrepresentation Policy Violations

1. A

   The product feed's 'availability' attribute is set to 'in stock', but the product is 'out of stock' on the landing page.

2. B

   Images for a new line of handbags have a small, non-intrusive watermark of the company logo in the bottom-right corner.

3. C

   A product is advertised with a price of $50, but the landing page shows a price of $50 and requires the user to purchase a $10 membership to get that price.

4. D

   The 'gtin' attribute is missing for several custom-made, one-of-a-kind jewelry pieces in the feed.

5. E

   The shipping speed configured in Merchant Center is 3-5 days, but during a peak sale, some orders are taking 6 days to arrive.

Google Merchant Center and Product Feeds · Feed Rules and Supplemental Feeds

1. A

   Manually download the primary feed, edit the prices in a spreadsheet, and re-upload it. After the sale, re-upload the original file.

2. B

   Use the Promotions feature in Merchant Center to create a promotion that applies a 15% discount to the 'SummerWear' category.

3. C

   Create a feed rule that sets the 'sale_price' attribute. The rule would apply to all products where 'product_type' contains 'SummerWear' and calculate the new price based on the existing 'price' attribute.

4. D

   Create a supplemental feed containing only two columns: 'id' and 'price'. Populate it with the IDs and new sale prices for all 'SummerWear' items, and link it to the primary feed.

Performance Max for Retail · Audience Signals

1. A

   True

2. B

   False

Campaign Types and Selection · Campaign and Bidding Strategy Selection

1. A

   A Performance Max campaign with a 'Maximize conversions' bidding strategy to let Google's AI find the most customers across all channels.

2. B

   A Standard Shopping campaign with an 'Enhanced CPC' (eCPC) bidding strategy to balance manual control with some automated optimization.

3. C

   A Performance Max campaign with a 'Target CPA' bidding strategy, setting an aggressive initial CPA target to control costs.

4. D

   A Standard Shopping campaign with a 'Target ROAS' bidding strategy to ensure profitability from the start.

How Shopping Ads Work · Free Product Listings

1. A

   Google is providing a one-time promotional credit for new advertisers to run Shopping ads.

2. B

   The products are being shown through free product listings, which is an organic feature enabled through Merchant Center.

3. C

   The e-commerce platform used by the retailer has a partnership with Google that automatically creates a basic Shopping campaign.

4. D

   The account is in a temporary grace period where ads are shown for free before billing begins.

Google Merchant Center and Product Feeds · Product Data Troubleshooting

1. A

   There is a processing lag in Merchant Center, and the merchant simply needs to wait longer for the feed to be fully processed.

2. B

   A feed rule is incorrectly configured to override the price for those specific item IDs.

3. C

   Automatic item updates are enabled, and Google's crawler found the old price on the product landing pages before the website was fully updated.

4. D

   The products are part of a different campaign with an ad group-level price setting that is overriding the feed.

Performance Max for Retail · Audience Signals Best Practices

1. A

   A broad in-market audience for 'Outdoor Equipment'.

2. B

   A Customer Match list of all customers who have made a purchase in the last 180 days.

3. C

   A custom segment based on people who search for competitor brand names.

4. D

   A remarketing list of users who have added an item to their cart but did not complete the purchase in the last 30 days.

5. E

   Demographic targeting for ages 25-55 with an interest in 'Hiking'.

Fundamentals of Retail Business Growth with Google · Bidding Strategy Alignment with Business Objectives

1. A

   Set the campaign bidding strategy to 'Maximize conversions' to generate the highest number of sales.

2. B

   Set the campaign bidding strategy to 'Maximize conversion value' and set a Target ROAS of 500%.

3. C

   Set the campaign bidding strategy to 'Target CPA' and calculate the CPA based on the desired 500% ROAS.

4. D

   Set the campaign bidding strategy to 'Maximize conversion value' without a Target ROAS to allow the algorithm maximum flexibility.

Shopping Ads Policy and Compliance · Key Policy Areas

1. A

   Prohibited Content: Unapproved Pharmaceuticals and Supplements

2. B

   Misrepresentation: Misleading & Unrealistic Promotions

3. C

   Restricted Content: Adult-Oriented Content

4. D

   Data Quality: Price and Availability Mismatch