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Exam Information
Official specifications published by Google
Exam Format
75 min
50
80%
Professional
Registration
$0 USD
Google Skillshop Online or online proctoring
Czech, Chinese (Simplified), Chinese (Traditional), Dutch +18 more
Validity
1 year
Retake the certification exam annually; Complete recertification assessment
GA-DISPLAY Exam Topics and Domains
GA-DISPLAY is organized into 5 weighted domains. Expect to work with Campaign Manager, Display Planner, Gmail, Google Ads Asset Library, and more.
1
Display Network Components and Setup
15%
Display Network Overview
Google Display Network PropertiesCampaign Creation and Configuration
- Understand the components of the Google Display Network
- Create and configure Display campaigns effectively
- Select appropriate campaign settings based on marketing objectives
2
Targeting Methods and Strategies
25%
Audience Targeting
Affinity AudiencesIn-Market AudiencesRemarketing
- Select appropriate audience targeting based on marketing goals
- Implement remarketing strategies effectively
- Build custom audiences for specific objectives
Content Targeting
Placement TargetingTopic and Keyword Targeting
- Implement content-based targeting strategies
- Optimize placement performance
- Use contextual targeting effectively
Demographic and Location Targeting
Demographic Targeting
- Apply demographic targeting for audience refinement
- Adjust bids based on demographic performance
3
Ad Formats and Creative
20%
Responsive Display Ads
Responsive Ad Creation
- Create effective responsive display ads
- Optimize creative assets for performance
- Understand automatic formatting features
Uploaded Display Ads
Image and HTML5 Ads
- Upload custom display ads correctly
- Meet technical specifications for uploaded ads
4
Bidding and Optimization
20%
Automated Bidding Strategies
Conversion-Focused BiddingAwareness and Visibility Bidding
- Select appropriate bidding strategies for campaign goals
- Implement automated bidding effectively
- Monitor and optimize bidding performance
Performance Optimization
Quality Score and Ad RankOptimized Targeting
- Optimize campaigns for better performance
- Understand Quality Score impact
- Use automated optimization features
5
Measurement and Reporting
20%
Performance Metrics
Display Metrics
- Analyze Display campaign performance
- Understand attribution in Display campaigns
- Use reporting tools effectively
Performance Planner
Budget Planning and Forecasting
- Use Performance Planner for budget optimization
- Forecast campaign performance
- Make data-driven budget decisions
How do I earn this certification?
Passing GA-DISPLAY earns the Google Ads Display Certified certification. It sits in the Google Ads Specialist track.
Current Level Exams
- google-ads-search - Google Ads Search Certification
- google-ads-video - Google Ads Video Certification
- google-ads-shopping - Google Ads Shopping Certification
- google-ads-apps - Google Ads Apps Certification
Next Level Options
- google-ads-measurement - Google Ads Measurement Certification
- google-analytics-4 - Google Analytics 4 Certification
- google-marketing-platform - Display & Video 360 Certification
Alternative Paths
- google-ads-creative - Google Ads Creative Certification Focus on creative excellence and design
- youtube-channel-growth - YouTube Channel Growth Expand into video content marketing
- google-web-designer - Google Web Designer Certification Technical skills for HTML5 ad creation
Practice with Precision
The PlanetCert Simulator mirrors the real exam environment with authentic questions and timed pressure.
How to study for this exam?
The most effective way to prepare for GA-DISPLAY is by using the PlanetCert Simulator to practice questions and review detailed explanations.
What's changed on this exam?
Current Status
- ACTIVE
- Last content update: 2024-06-15
Updates
- Generative AI in Google Ads 2024 Release New questions on AI-powered features expected • Release date: 2024-06-01
- Privacy Sandbox Phase 3 Privacy-first advertising methods now tested • Release date: 2024-Q3
- Enhanced Conversions v2.0 Measurement and privacy questions updated • Release date: 2024-05-01
Who should take this exam?
This exam is typically taken by Digital Marketing Specialists and PPC Managers.
- Hands-on experience managing Google Ads Display campaigns
- Basic understanding of digital marketing concepts
- Familiarity with Google Ads interface
- 3-6 months of practical Google Ads experience