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Exam Information
Official specifications published by Google
Exam Format
75 min
50
80%
Professional
Registration
$0 USD
Skillshop Online Platform or online proctoring
Czech, Simplified Chinese, Traditional Chinese, Dutch +18 more
Validity
1 year
Retake the certification exam annually; Complete continuing education modules on Skillshop
GA-VIDEO Exam Topics and Domains
GA-VIDEO is organized into 5 weighted domains. Expect to work with Google Ads, YouTube, YouTube Analytics, Google Ads Audience Manager, and more.
1
YouTube and Video Advertising Fundamentals
20%
YouTube Ecosystem
How YouTube serves users, creators, and advertisersStreaming trends and content consumption
- Understand how YouTube serves different stakeholder groups
- Identify current streaming and viewing trends
- Recognize opportunities for advertisers on the platform
Google's Video Solutions Overview
Video campaign types and objectives
- Identify different video campaign types
- Match campaign objectives to business goals
- Understand the automated campaign creation process
2
Video Ad Formats and Creative Best Practices
25%
Video Ad Formats
TrueView Ad FormatsNon-skippable and Bumper AdsShorts Ads
- Identify all available video ad formats
- Match ad formats to marketing objectives
- Understand technical requirements for each format
Creative Best Practices
ABCD FrameworkStoryboarding and Production
- Apply creative best practices to video ads
- Create effective storyboards
- Optimize creative for different viewing contexts
3
Audience Targeting and Solutions
20%
Audience Types and Targeting
Demographics and InterestsCustom AudiencesFirst-Party Data and Remarketing
- Master all audience targeting options
- Build effective custom audiences
- Implement remarketing strategies
Optimized Targeting
Machine Learning-Based Targeting
- Understand optimized targeting benefits
- Know when to enable/disable
- Measure performance impact
4
Bidding Strategies and Campaign Optimization
20%
Bidding Strategies
Manual Bidding OptionsSmart Bidding Strategies
- Master all bidding options
- Choose appropriate bidding strategies
- Optimize bid performance
Campaign Optimization
Performance OptimizationBudget and Delivery Optimization
- Optimize campaign performance
- Manage budgets effectively
- Implement testing strategies
5
Measurement and Analytics
15%
Measurement Strategy
Conversion TrackingBrand Measurement
- Implement comprehensive measurement
- Understand attribution models
- Measure brand impact
Reporting and Analysis
Performance Reporting
- Analyze campaign performance
- Create meaningful reports
- Drive insights from data
How do I earn this certification?
Passing GA-VIDEO earns the Google Ads Video Certified certification. It sits in the Google Ads track.
Current Level Exams
- google-ads-search - Google Ads Search Certification
- google-ads-display - Google Ads Display Certification
- google-ads-shopping - Shopping Ads Certification
- google-ads-apps - Google Ads Apps Certification
Next Level Options
- google-ads-creative - Google Ads Creative Certification
- google-ads-measurement - Google Ads Measurement Certification
- youtube-music - YouTube Music Certification
Alternative Paths
- google-analytics-4 - Google Analytics 4 Certification Comprehensive measurement and analytics skills
- google-marketing-platform - Display & Video 360 Certification Advanced programmatic video buying
- youtube-channel-growth - YouTube Channel Growth Certification Organic YouTube growth strategies
Practice with Precision
The PlanetCert Simulator mirrors the real exam environment with authentic questions and timed pressure.
How to study for this exam?
The most effective way to prepare for GA-VIDEO is by using the PlanetCert Simulator to practice questions and review detailed explanations.
What's changed on this exam?
Current Status
- ACTIVE
- Last content update: 2024-06-15
Updates
- Performance Max 2024 New questions on Performance Max video assets • Release date: 2024-03-01
- YouTube Shorts Global Release Expect questions on Shorts ad formats and best practices • Release date: 2024-09-01
- Video Action Campaigns v3 Updated conversion optimization features • Release date: 2024-05-15
Who should take this exam?
This exam is typically taken by Digital marketing professionals and PPC specialists.
- Basic understanding of digital marketing
- Familiarity with Google Ads interface
- Experience with video advertising campaigns
- Knowledge of YouTube platform