A financial services firm is implementing Pega Customer Decision Hub to provide next-best-actions for wealth management clients. The firm needs to integrate real-time stock market fluctuation data from an external API into their decision strategies. The goal is to adjust the suitability of investment product offers based on market volatility. Which sequence of components in a decision strategy is the most efficient and scalable approach to achieve this?
A telecom company has deployed an adaptive model to predict the propensity for customers to accept a new 5G data plan offer. After several weeks in production, a decisioning architect observes that the model's performance is consistently low, and the success rate is not improving. The model's evidence count is increasing, but the propensity scores for most customers remain near the initial starting value. What is the most likely cause of this issue?
An e-commerce company wants to implement a comprehensive contact policy to prevent customer fatigue. They have the following requirements: 1. No customer should receive more than 3 marketing emails in any 7-day period. 2. No customer should receive more than 1 SMS message in any 24-hour period. 3. If a customer receives an SMS, they should not receive an email for the next 48 hours. Which two engagement policy configurations are required to meet these requirements? (Select TWO)
A large retail bank is using 1:1 Operations Manager to manage business changes for their credit card offers. The marketing team has submitted an urgent change request to update the introductory APR on the 'Platinum Rewards' card from 0% to 1.9% due to a sudden change in federal regulations. This change must be live within 2 hours. A standard revision is already in progress for a non-urgent campaign launching next week. The standard process requires peer review and a full regression test cycle, which takes 24 hours. As the lead decisioning architect, what is the best course of action to deploy the urgent APR change while minimizing risk and disruption to the planned revision?
True or False: In Pega Customer Decision Hub, a single Action can be associated with multiple treatments, where each treatment is tailored for a different channel (e.g., one for Web, one for Email).
A bank defines its engagement policies for a credit card offer using the standard hierarchy of Applicability, Suitability, and Eligibility. A customer is not receiving the offer, and troubleshooting reveals the following: - The customer is over 18 (passes Eligibility). - The customer is not an existing cardholder (passes Applicability). - The customer's debt-to-income ratio is higher than the allowed threshold. Which engagement policy condition is preventing the customer from receiving the offer?
A development team is creating a real-time container to display offers within a new native mobile application. The mobile app has limited screen space compared to the company's website. What is the most critical configuration difference when setting up the container for the mobile channel versus the web channel?
In the P*C*V*L arbitration formula, the 'C' component, representing Context Weighting, is primarily used to achieve which objective?
An insurance company is designing a decision strategy to determine the best welcome package for new auto insurance customers. The strategy needs to: 1. Access the customer's policy details from the customer data model. 2. Enrich the case with the customer's loyalty status from a separate database table. 3. Based on their policy type and loyalty status, assign them to a 'Standard', 'Silver', or 'Gold' welcome package. Which three strategy components are essential to build this logic? (Select THREE)