Sales-101 Verified 2026 Edition

Sales-101 Practice Test

Salesforce Certified Sales Foundations certifies sales representatives and business development professionals on core selling skills within the Salesforce ecosystem. The practice test works through account planning and customer engagement, deal and pipeline management, and sales forecasting. It leads toward the Platform Administrator certification.

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Exam Information

Official specifications published by Salesforce

Exam Format

70 min
40
70%
Foundational

Registration

$75 USD
Kryterion Webassessor, Pearson VUE, or online proctoring
English, Japanese

Validity

Not specified (Salesforce credential)
Salesforce credentials are maintained through Trailhead maintenance modules; Complete annual maintenance requirements on Trailhead

SALES-101 Exam Topics and Domains

SALES-101 is organized into 6 weighted domains. Expect to work with Sales Cloud, Salesforce CRM, Salesforce Reports, Account Management, and more.

1

Planning

21%

Describe the elements of territory planning

Opportunity-based boundariesMarket potential assessmentCustomer segmentationRep resource alignment

Define opportunity-based boundaries, assess market potential, segment customers, and align rep resources to maximize coverage, focus, and revenue for all sales reps.

Create an approach to engage key accounts

Personalized multi-threaded strategyUnderstanding account goals and stakeholders

Design a personalized, multi-threaded strategy focused on deep understanding of account goals, key stakeholders, and long-term value to build trust and win strategic deals.

Calculate sales quota attainability based on account, territory, and prospect insights

Market fit evaluationOutcome measures for quota achievement

Evaluate market fit, opportunity pipeline, and rep capacity to determine whether assigned quotas are realistic and achievable within defined territories.

Develop business relationships and build partnerships with key roles and personas

Engaging decision-makers and influencersBuilding customer and industry knowledge

Engage and connect with decision-makers and influencers by understanding their motivations, priorities, roles and buyer personas.

2

Customer Engagement

15%

Demonstrate thought leadership and build credibility to shift the customer's thinking

Building credibility as a value-driven advisorShifting customer thinking with new perspectives

Offer strategic insights, simplify complex processes, and bring new perspectives to earn trust and position yourself as a credible, value-driven advisor.

Leverage multiple touchpoints to build prospect interest and align on why a solution meets their needs

Multi-channel engagement strategiesReinforcing solution fit

Use varied channels and triggers to deliver targeted messaging, reinforce solution fit, and guide prospects through the sales cycle.

Nurture relationships and drive product adoption to maximize value for the customer

Lead prioritization and value communicationDriving product adoption

Lead prioritization and value communication as keys to nurturing relationships, driving product adoption, and maximizing customer value.

3

Deal Management

37%

Identify how to qualify a prospect and when to move to the next stage of the sales process

Prospect qualification techniquesAI-assisted lead scoring and stage progression

Determine prospect readiness using trust indicators, AI-assisted lead scoring, and outcome-focused proposals to guide qualification and advance the sales process.

Determine customer's business strategies, goals, initiatives, and challenges to define the scope of the solution

Discovery and needs analysisSolution scoping through shared alignment

Define solution scope by analyzing strategic goals, business initiatives, stakeholder challenges, and early success metrics through cross-functional collaboration and shared alignment techniques.

Develop and present the value proposition of a solution based on customer needs

Tailored value propositionsSolution narrative alignment

Develop tailored value propositions by analyzing discovery insights, quantifying customer pain points, and aligning solution narratives with business goals and historical context.

Identify and remove all challenges to finalize the deal

Objection handlingPost-demo deal acceleration

Identify and overcome deal-blocking objections by addressing ROI concerns, reinforcing urgency, recognizing post-demo stages, and responding with empathy to accelerate deal closure.

Gain customer commitment and close formal contract

Closing techniquesDecision-maker involvement and deal prioritization

Secure customer commitment and finalize agreements by selecting effective closing techniques, involving key decision-makers, and prioritizing high-potential opportunities to ensure long-term success and revenue predictability.

4

Pipeline Management

12%

Identify and generate new pipeline

Pipeline generation strategiesEarly stage pipeline focus

Develop business acumen to identify untapped opportunities, generate new pipeline, and maintain an organized sales process that reduces prospect loss and drives growth.

Analyze pipeline health insights ensuring data integrity to improve customer relevance

Pipeline health analysisCustomer engagement and relevance improvement

Analyze opportunity and lead insights to maintain a healthy, balanced sales pipeline, ensure data integrity, and improve customer engagement and relevance.

Explain pipe progression and stage velocity

Pipeline stages and progression monitoringStage velocity and performance metrics

Explain how to monitor and improve pipeline progression by using stage velocity data, key performance metrics, and actionable insights to manage delays and accelerate deal movement.

5

Forecasting

6%

Assess forecast accuracy to drive opportunity consistency

Data discipline and forecasting accuracyOpportunity consistency management

Assess forecasting accuracy by enforcing data discipline, promoting cross-role access, and leveraging unified data views to ensure consistent opportunity management and reliable predictions.

Measure the risks and opportunities associated with a business deal

Deal risk assessmentOpportunity evaluation and strategic decision-making

Measure deal risks and opportunities by using data-driven tools and applying structured visibility practices to enhance forecast reliability and strategic decision-making.

Explain key inputs that drive the forecasting process

Forecasting dimensions and inputsForecast answers: How Much and When

Explain the key dimensions and inputs, such as roll-up categories and data variables, that support the sales forecasting process and enable accurate pipeline analysis.

6

Customer Success

9%

Identify the actions needed to book and fulfill orders

Order booking and fulfillment activitiesDeal commitment completion

Identify the key sales rep activities and fulfillment methods involved in booking and delivering customer orders, including direct shipment scenarios and process responsibilities.

Identify the post-sales customer journey

Post-sales customer journey stagesHandoff preparation and long-term loyalty strategies

Identify the stages of the post-sales customer journey by examining the role of Customer Success, handoff preparation, and strategies to ensure client outcomes and long-term loyalty.

Assess customer realized and expected value

Customer value measurementManaging dissatisfied customers and achieving value

Assess customer value by measuring loyalty with NPS, identifying business impact, and managing dissatisfied client interactions.

How do I earn this certification?

Passing SALES-101 earns the Salesforce Certified Sales Foundations certification. It sits in the Sales Professional track.

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How to study for this exam?

The most effective way to prepare for SALES-101 is by using the PlanetCert Simulator to practice questions and review detailed explanations.

What's changed on this exam?

Current Status
  • ACTIVE
  • Last content update: 2025-06-19
Updates
  • Salesforce Agentforce Sales Current Trailhead cert prep materials now reference 'Agentforce Sales Resources' in each unit, suggesting AI-powered sales features may appear in future exam updates • Release date: 2025
  • Einstein Lead Scoring Current AI-assisted lead scoring is explicitly mentioned in the Deal Management domain as a qualification tool • Release date: Ongoing

Who should take this exam?

This exam is typically taken by Sales professionals, aspiring Salesforce sales representatives, business development representatives, account executives, and individuals seeking to validate foundational sales competencies within the Salesforce ecosystem.

  • 6 months to 3 years experience as a sales representative
  • Experience managing customer relationships using a CRM platform
  • Familiarity with the Salesforce sales process and pipeline management

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