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SALES-101 Exam Topics and Domains
SALES-101 is organized into 6 weighted domains. Expect to work with Sales Cloud, Salesforce CRM, Salesforce Reports, Account Management, and more.
Planning
Describe the elements of territory planning
Define opportunity-based boundaries, assess market potential, segment customers, and align rep resources to maximize coverage, focus, and revenue for all sales reps.
Create an approach to engage key accounts
Design a personalized, multi-threaded strategy focused on deep understanding of account goals, key stakeholders, and long-term value to build trust and win strategic deals.
Calculate sales quota attainability based on account, territory, and prospect insights
Evaluate market fit, opportunity pipeline, and rep capacity to determine whether assigned quotas are realistic and achievable within defined territories.
Develop business relationships and build partnerships with key roles and personas
Engage and connect with decision-makers and influencers by understanding their motivations, priorities, roles and buyer personas.
Customer Engagement
Demonstrate thought leadership and build credibility to shift the customer's thinking
Offer strategic insights, simplify complex processes, and bring new perspectives to earn trust and position yourself as a credible, value-driven advisor.
Leverage multiple touchpoints to build prospect interest and align on why a solution meets their needs
Use varied channels and triggers to deliver targeted messaging, reinforce solution fit, and guide prospects through the sales cycle.
Nurture relationships and drive product adoption to maximize value for the customer
Lead prioritization and value communication as keys to nurturing relationships, driving product adoption, and maximizing customer value.
Deal Management
Identify how to qualify a prospect and when to move to the next stage of the sales process
Determine prospect readiness using trust indicators, AI-assisted lead scoring, and outcome-focused proposals to guide qualification and advance the sales process.
Determine customer's business strategies, goals, initiatives, and challenges to define the scope of the solution
Define solution scope by analyzing strategic goals, business initiatives, stakeholder challenges, and early success metrics through cross-functional collaboration and shared alignment techniques.
Develop and present the value proposition of a solution based on customer needs
Develop tailored value propositions by analyzing discovery insights, quantifying customer pain points, and aligning solution narratives with business goals and historical context.
Identify and remove all challenges to finalize the deal
Identify and overcome deal-blocking objections by addressing ROI concerns, reinforcing urgency, recognizing post-demo stages, and responding with empathy to accelerate deal closure.
Gain customer commitment and close formal contract
Secure customer commitment and finalize agreements by selecting effective closing techniques, involving key decision-makers, and prioritizing high-potential opportunities to ensure long-term success and revenue predictability.
Pipeline Management
Identify and generate new pipeline
Develop business acumen to identify untapped opportunities, generate new pipeline, and maintain an organized sales process that reduces prospect loss and drives growth.
Analyze pipeline health insights ensuring data integrity to improve customer relevance
Analyze opportunity and lead insights to maintain a healthy, balanced sales pipeline, ensure data integrity, and improve customer engagement and relevance.
Explain pipe progression and stage velocity
Explain how to monitor and improve pipeline progression by using stage velocity data, key performance metrics, and actionable insights to manage delays and accelerate deal movement.
Forecasting
Assess forecast accuracy to drive opportunity consistency
Assess forecasting accuracy by enforcing data discipline, promoting cross-role access, and leveraging unified data views to ensure consistent opportunity management and reliable predictions.
Measure the risks and opportunities associated with a business deal
Measure deal risks and opportunities by using data-driven tools and applying structured visibility practices to enhance forecast reliability and strategic decision-making.
Explain key inputs that drive the forecasting process
Explain the key dimensions and inputs, such as roll-up categories and data variables, that support the sales forecasting process and enable accurate pipeline analysis.
Customer Success
Identify the actions needed to book and fulfill orders
Identify the key sales rep activities and fulfillment methods involved in booking and delivering customer orders, including direct shipment scenarios and process responsibilities.
Identify the post-sales customer journey
Identify the stages of the post-sales customer journey by examining the role of Customer Success, handoff preparation, and strategies to ensure client outcomes and long-term loyalty.
Assess customer realized and expected value
Assess customer value by measuring loyalty with NPS, identifying business impact, and managing dissatisfied client interactions.
How do I earn this certification?
Passing SALES-101 earns the Salesforce Certified Sales Foundations certification. It sits in the Sales Professional track.
- Plat-101 - Salesforce Certified Platform FoundationsComplementary foundational certification covering Salesforce platform basics, data management, and automation
- Plat-Admn-201 - Salesforce Certified Platform AdministratorCore Salesforce administration skills that enhance CRM management for sales teams
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How to study for this exam?
The most effective way to prepare for SALES-101 is by using the PlanetCert Simulator to practice questions and review detailed explanations.
What's changed on this exam?
- ACTIVE
- Last content update: 2025-06-19
- Salesforce Agentforce Sales Current Trailhead cert prep materials now reference 'Agentforce Sales Resources' in each unit, suggesting AI-powered sales features may appear in future exam updates • Release date: 2025
- Einstein Lead Scoring Current AI-assisted lead scoring is explicitly mentioned in the Deal Management domain as a qualification tool • Release date: Ongoing
Who should take this exam?
This exam is typically taken by Sales professionals, aspiring Salesforce sales representatives, business development representatives, account executives, and individuals seeking to validate foundational sales competencies within the Salesforce ecosystem.
- 6 months to 3 years experience as a sales representative
- Experience managing customer relationships using a CRM platform
- Familiarity with the Salesforce sales process and pipeline management
Related practice tests
- ADM-201Salesforce Certified Platform Administrator
- PLAT-101Salesforce Certified Platform Foundations
- ADM-211Administration Essentials for Experienced Admin
- AP-202B2B Commerce for Developers Accredited Professional
- Comm-Dev-101B2C Commerce Cloud Developer