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Exam Information
Official specifications published by Adobe
Exam Format
136 min
68
46/68
Expert
Registration
$225 USD
Online Proctored or online proctoring
Validity
2 years
Take a free continuous learning assessment on Adobe Experience League; Retake the certification exam
AD0-E406 Exam Topics and Domains
AD0-E406 is organized into 4 weighted domains. Expect to work with Adobe Target, Adobe Analytics, Adobe Target Reporting, Adobe Audience Manager, and more.
1
Planning and Strategy
31%
Business KPI Identification and Optimization Goal Setting
Translate Business KPIs into Optimization GoalsIdentify Optimization Opportunities from Data Analysis
- Identify business KPIs and successfully translate these into optimization goals given key business requirements
- Identify opportunities for optimization based on business KPIs and data analysis
Test Prioritization and Planning
Prioritize Test IdeasSample Size Calculation and Variable Impact
- Prioritize test ideas based on business needs, level of effort, and potential for lift
- Based on the Adobe Sample Size Calculator, determine how variables impact the activity
Test Hypothesis Construction and Validation
Construct Test HypothesesAnalyze Test Hypotheses for Validity
- Construct test hypotheses based on a given scenario and identify hypotheses elements
- Analyze a test hypothesis based on a given scenario and identify aspects of a valid hypothesis
Success Metrics and Audience Requirements
Define Primary and Secondary Success MetricsAssess Audience RequirementsDetermine Appropriate Analytics Reporting Sources
- Determine KPI-based primary and secondary success metrics
- Assess audience requirements
- Determine the appropriate analytics reporting sources (i.e., Target or Adobe Analytics)
2
Configuring, Executing and Managing
42%
Experience Composers
Form-Based Experience Composer vs Visual Experience Composer (VEC)Create Experiences Using VECCreate Experiences Using Form-Based ComposerManage Experiences Within Experience Composers
- Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer
- Apply procedures to create an experience using VEC
- Apply procedures to create an experience using Form-Based Composer
- Apply procedures to manage experiences within an experience composer
Target Activity Types and Creation
Target Activity WorkflowA/B Test ActivitiesExperience Targeting (XT) ActivitiesMultivariate Test (MVT) ActivitiesAutomated Personalization (AP) ActivitiesRecommendations Activities
- Describe the workflow that applies to creating Target Activities
- Apply procedures to create an A/B test activity
- Apply procedures to create an XT activity
- Apply procedures to create an MVT activity
- Understand how AP is used for solutions
- Apply procedures to create a Recommendation activity
Audience Management and Activity Configuration
Create Audiences in TargetGoals and Settings ConfigurationActivity QAManage Activities and Audiences
- Apply procedures to create an Audience in Target
- Apply procedures to set Goals and Settings
- Apply procedures to conduct Activity QA
- Apply procedures to manage Activities and Audiences within Target
3
Analyzing and Reporting
17%
Report Settings and Evaluation
Define and Evaluate Report SettingsSample Size Calculator Validation
- Define and evaluate report settings to help set the elements that appear in a report
- Evaluate and compare Adobe Target Sample Size Calculator settings when both planning Target activities and validating Target activities reports
Test Result Evaluation
Common A/B Testing ProblemsAutomated Personalization Summary ReportsExperience Performance Reports (MVT)Determine Winning Variation
- Evaluate and identify common problems associated with A/B testing and how to avoid them
- Understand how Automated Personalization Summary reports differ from other reports
- Evaluate Experience Performance reports (MVT)
- Determine the winning variation based on the observed lift, confidence levels and business objectives
4
Troubleshooting
10%
Activity Qualification Troubleshooting
Diagnose Activity Qualification Issues
Diagnose activity qualification issues
Implementation Verification
Browser Debugging ToolsExperience Cloud Debugger
Use browser debugging tools (including Experience Cloud Debugger) to verify implementation
Metrics and Reporting Verification
Verify Metrics and Reporting Accuracy
Verify metrics and reporting
How do I earn this certification?
Passing AD0-E406 earns the Adobe Certified Expert - Adobe Target Business Practitioner certification. It sits in the Adobe Target track.
Next Level Options
AD0-E409 - Adobe Target Architect Master
Alternative Paths
- AD0-E208 - Adobe Analytics Business Practitioner ExpertComplementary analytics skills for optimization professionals using A4T integration
- AD0-E213 - Adobe Analytics Developer ProfessionalTechnical understanding of analytics implementation that supports Target activities
- AD0-E408 - Adobe Target Business Practitioner Professional Entry-level Target certification for those starting their Adobe Target career
Practice with Precision
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How to study for this exam?
The most effective way to prepare for AD0-E406 is by using the PlanetCert Simulator to practice questions and review detailed explanations.
What's changed on this exam?
Current Status
ACTIVE
Updates
- Adobe Target Visual Experience Composer Latest VEC improvements for SPAs may affect questions about VEC vs Form-Based Composer selection
- Adobe Analytics for Target (A4T) Latest A4T integration enhancements affect reporting source selection questions in Section 1 and Section 3
- Adobe Target Recommendations Latest Enhanced recommendation algorithms and criteria affect Section 2 Recommendations activity questions
Who should take this exam?
- 2+ years of experience with optimization platforms, including Adobe Target
- Hands-on experience with Adobe Target
- 2+ years of experience leading/contributing to optimization programs
- Understanding of basics of Target/Adobe Marketing Cloud administrative tasks (preferences, user roles and permissions, settings)
- Ability to understand and translate business KPIs into optimization goals
- Ability to make suggestions based on needs assessment
- Ability to determine the appropriate Adobe Target activity types based on optimization goals
- Knowledge of how HTML and CSS can be used to optimize the user experience
- Understanding of JavaScript as a concept
- Knowledge of statistical concepts and data analysis as it applies to optimization
- In-depth knowledge of the three-step workflow (experiences, targeting, goals and settings, including all reporting sources)
- Ability to translate Activity reporting results into actionable insights and suggestions
- Understanding of the impact of changing technologies on Target (ITP, GDPR/CCPA, SPA)
- Understanding of how Recommendation Activities can be used as a solution
Related practice tests
- AD0-E207Adobe Analytics Architect Master
- AD0-E208Adobe Analytics Business Practitioner Expert
- AD0-E212Adobe Analytics Business Practitioner Professional
- AD0-E213Adobe Analytics Developer Professional
- AD0-E327Adobe Campaign Classic Business Practitioner Expert