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MC-101 Exam Topics and Domains
MC-101 is organized into 5 weighted domains. Expect to work with Email Studio, Contact Builder, Journey Builder, Analytics Builder, and more.
Marketing Concepts
Marketing Strategy Components
Describe key components of a marketing strategy and how they align with the overall marketing purpose.
Email Opt-in Process
Given a scenario, identify key requirements for implementing an effective email opt-in process in a marketing campaign.
Privacy Laws and Compliance
Recall the regional nature of privacy laws with respect to the subscriber base in order to uphold privacy standards in the context of marketing.
Email Campaign Goals and Metrics
Given a scenario, provide examples of basic email goals, metrics, and relative value in assessing the success of a marketing campaign.
Transactional vs. Commercial Email
Given a customer experience scenario, summarize the type of content and message conveyed to the target audience.
Marketing Cloud Engagement Basics
Account Structures and Business Units
Identify solutions for regional or business related account structures as they relate to business units and corresponding permissions in Marketing Cloud Engagement.
Essential MCE Features
Apply essential features of Marketing Cloud Engagement (MCE) for marketing activities.
Salesforce Resources for Assistance
Identify different Salesforce curated resources for assistance, training, and support when using Marketing Cloud Engagement.
Subscriber Identification
Differentiate between subscriber keys, contact keys, and contact IDs to uniquely identify subscribers.
CloudPage Form Submission
Given requirements, determine a proper Cloudpage form submission setup.
Email Sending and Journeys
Journey Activation and Entry Criteria
Outline the necessary configurations to activate a journey and configure entry criteria for a successful activation.
Email Send Wizard Settings
Given a scenario, identify the recommended configuration for the email send wizard settings.
Template Components vs. Content Blocks
Distinguish between template components and content blocks when building emails in Marketing Cloud Engagement.
Journey Functionality Selection
Given a scenario, identify which journey functionality should be used to address business needs.
Content Rendering Validation
Given a scenario, identify how to accomplish content rendering validation.
Data Management
Data Import Mechanisms
Given a scenario, summarize the various data import mechanisms and requirements.
Data Extension Configuration
Configure settings when creating a new data extension, including settings for data fields.
Interpreting Data Extensions
Given a scenario, recommend the best way to interpret a data extension to identify the desired target data.
Reporting and Analytics
Data Locations in MCE
Identify where specific data can be found in Marketing Cloud Engagement.
Send Results and Deliverability
Interpret undesired send results and possible deliverability consequences.
How do I earn this certification?
Passing MC-101 earns the Salesforce Certified Marketing Cloud Engagement Foundations certification. It sits in the Marketing Cloud Engagement track.
Practice with Precision
The PlanetCert Simulator mirrors the real exam environment with authentic questions and timed pressure.
How to study for this exam?
The most effective way to prepare for MC-101 is by using the PlanetCert Simulator to practice questions and review detailed explanations.
Who should take this exam?
- Up to 6 months experience with Salesforce Marketing Cloud Engagement
- Foundational understanding of the Salesforce platform
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