Question 1
Q1A large retail bank is implementing Pega Customer Decision Hub (CDH) to transition from batch-based marketing to real-time interactions. They have a requirement to ensure that offers are arbitrated based on the customer's current financial situation calculated in real-time, rather than pre-calculated nightly scores. Which architectural component in the Next-Best-Action paradigm is specifically responsible for this real-time arbitration logic?
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Correct answer: B
In the Pega CDH architecture, the 'Brain' represents the decisioning logic where Decision Strategies run. These strategies combine propensity scores, context, and business rules to arbitrate and select the Next-Best-Action in real-time.