certified-marketing-cloud-administrator Free Sample Questions

A financial services company is implementing Marketing Cloud Engagement with an Enterprise 2.0 account structure. They have three distinct brands, each with its own marketing team, content, and subscriber base. To maintain brand separation and data privacy, the administrator needs to configure the account. However, a small corporate marketing team requires the ability to view reports and analytics across all three brands without being able to send or modify assets. Which Business Unit and Role configuration should the administrator implement to meet these requirements?

A Marketing Cloud administrator is reviewing the account's security settings after an audit. The auditor recommended stricter policies to minimize the risk of unauthorized access from stale sessions or brute-force attacks. Which set of configurations in Security Settings represents Salesforce's recommended best practices? (Select THREE)

A healthcare organization uses a data extension named 'PatientAppointments' to send appointment reminders. This data extension contains Personally Identifiable Information (PII) and Protected Health Information (PHI). Due to compliance regulations, data older than 60 days must be purged automatically. Additionally, no new records should be added to this data extension during the import process; only existing records should be updated. How should the administrator configure the data extension and the associated import activity?

True or False: When Marketing Cloud Connect is configured to use the 'Scope by User' setting, the Marketing Cloud Engagement user will only be able to see and send to CRM records owned by the integrated Salesforce CRM user.

An e-commerce company has configured a file drop automation to import daily sales data. The automation has been failing intermittently. The administrator inspects the automation and finds the following sequence of activities: File Drop Trigger -> File Transfer (unzip) -> Import File. The error logs indicate a 'File not found' error on the Import File activity. The unzipped CSV file is confirmed to be present in the SFTP directory. What is the most likely cause of this issue?

A marketing team wants to implement a global suppression list for all commercial email sends across their entire Enterprise 2.0 account, including all current and future Business Units. They need to ensure that any subscriber who unsubscribes in one Business Unit is automatically excluded from commercial sends in all other Business Units. What is the most effective way for an administrator to configure this?

A retail company is launching a new loyalty program. They want to send a welcome email immediately after a customer signs up on a CloudPage. The welcome email should be personalized with the customer's first name. Following the welcome email, they want to start a 3-part educational series about program benefits, with one email sent every two days. Which combination of Marketing Cloud Engagement tools should the administrator use to build this solution?

A new Marketing Cloud administrator is tasked with improving email deliverability. They discover that the company has never configured any sender authentication methods. To align with current industry standards required by major inbox providers like Google and Yahoo, which two authentication records are essential to implement? (Select TWO)

A user reports that they can no longer see the 'Email Studio' navigation in their Marketing Cloud Engagement account. They were able to access it yesterday. The administrator has confirmed that no roles or permissions were changed on the user's record. Which tool should the administrator use FIRST to investigate the root cause of this change?

A company wants to send a promotional SMS message to its customers. The legal team requires that all recipients must have explicitly opted in to receive SMS messages and that a clear opt-out instruction is included. In MobileConnect, what feature must be configured to handle the opt-out process automatically?